Senior Director - Marketing, English

Jiostar; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

JioStar in Mumbai is seeking a seasoned Head of Marketing, English Content, to shape audience perception, drive engagement, and establish the platform as India's premier home for premium English entertainment. You will lead market strategies across TV, digital, social, and PR to amplify content value and audience loyalty.

The role requires a deep understanding of the English entertainment ecosystem, a track record of building brands at scale, and collaboration with global studios.

Qualifications

• MBA or postgraduate degree in Marketing or related field.
• Bachelor's degree required.
• 15-17 years of experience in entertainment/marketing roles.
• Experience with integrated campaigns across TV, digital, social, PR.
• Experience with international studios or premium content partners preferred.

Responsibilities

• Lead brand strategy to position JioHotstar as India's premium English entertainment home.
• Develop campaigns for premieres, launches, franchises, and premium titles.
• Drive audience acquisition, engagement, and retention across platforms.
• Collaborate with global studios and partners to unlock promotional opportunities.
• Oversee earned-media programs and fortify the premium content narrative.

Skills

Brand management

Marketing strategy

Content marketing

Digital marketing

Cross-functional leadership

Stakeholder management

Consumer insights

Education

MBA or postgraduate degree in Marketing, Media Management, Communications, or Business Administration

Bachelor's degree

Job description

## Head - Marketing, English ContentApplylocations: Mumbai - OUCtime type: Full timeposted on: Posted Todayjob requisition id: JR12251**Role Summary**The Head of Marketing, English Content, will be responsible for shaping audience perception, driving content consumption, and establishing JioHotstar as the most preferred and culturally relevant destination for premium English entertainment in India.With a portfolio comprising world-class content from leading global studios including HBO Max, NBC Universal, Paramount+, Disney, and other international partners, the role will lead the marketing strategy across television, digital, social media, partnerships, PR, and consumer engagement platforms to maximize the value of acquired content investments. The Marketing Head will be responsible for building brand salience, strengthening consumer affinity, and ensuring JioHotstar becomes the first platform that comes to mind when audiences think of English movies, series, and premium entertainment.**Key Responsibilities****Brand Transformation & Market Leadership*** Develop and execute a long-term brand strategy to position JioHotstar as India's definitive home for premium English entertainment.* Build top-of-mind awareness and consumer preference for English content offerings across audience segments.* Drive brand differentiation against global and local streaming competitors.**Content Marketing & Franchise Building*** Lead the marketing strategy for acquired content across television premieres, streaming launches, movie franchises, premium drama series, comedies, reality programming, and event content.* Develop integrated campaigns that maximize awareness, engagement, and viewership of marquee titles.* Build sustainable franchises and fandom communities around key content properties.* Leverage cultural moments, consumer trends, and social conversations to amplify content relevance.**Consumer Growth & Audience Engagement*** Drive audience acquisition, retention, and engagement for English content across all platforms.* Build marketing initiatives that broaden the consumer base for English entertainment in India.* Partner with consumer insights and analytics teams to identify emerging audience opportunities and viewing behaviours.* Optimize the consumer journey from awareness to content discovery, engagement, and loyalty.* Develop strategies to increase frequency of consumption and strengthen audience affinity.**Studio Partnerships & Content Collaboration*** Oversee strategic marketing relationships with global studio partners including HBO Max, NBCUniversal, Paramount+, Disney, and other content suppliers.* Collaborate with studio marketing teams to access global assets, campaigns, talent opportunities, and promotional initiatives.* Work closely with Revenue, Brand Solutions, and Partnerships teams to unlock commercial opportunities linked to premium content properties.* Develop innovative brand collaborations that enhance audience engagement while strengthening content visibility.* Support monetization objectives through content-led marketing initiatives.**Public Relations & Corporate Narrative*** Drive visibility for premium content launches through impactful earned-media programs.* Build strong relationships with entertainment media, journalists, influencers, critics, and industry stakeholders.* Ensure communications consistently reinforce the premium nature, exclusivity, and quality of the English content portfolio.**Qualifications & Experience*** MBA or Postgraduate Degree in Marketing, Media Management, Communications, or Business Administration preferred.* Bachelor's degree required.* 15-17 years of experience in entertainment marketing, media marketing, brand management, consumer marketing, or streaming platforms.* Strong experience leading integrated campaigns across TV, digital, social, partnerships, and PR.* Experience working with international studios or premium content partners is highly preferred.* Proven track record of building brands, changing consumer perceptions, and driving audience growth at scale.* Deep understanding of the English entertainment ecosystem, streaming landscape, fandom culture, and premium content audiences.### About UsPerched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.