Head - Content Operations & Programming (OTT)

Ultra Media and Entertainment; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Ultra Media and Entertainment in Mumbai is seeking a lead content programming role to drive end-to-end content operations across OTT platforms, focusing on engagement and discoverability.

The role requires cross-functional collaboration with product, tech, marketing and acquisitions to optimize calendars, metadata and rights tracking, while mentoring teams. Candidates should bring extensive experience in OTT/digital media and strong leadership in content strategy.

Qualifications

• Minimum 15 years in OTT, digital media or streaming operations.
• Strong understanding of AVOD/SVOD OTT ecosystems.
• Experience in regional entertainment/content platforms preferred.

Responsibilities

• Manage OTT content programming and release calendars.
• Oversee content operations, publishing, metadata, QC and rights tracking.
• Drive homepage curation and audience engagement strategies.
• Coordinate with product, tech, marketing and acquisition teams.
• Analyze platform performance metrics and optimize programming decisions.
• Lead regional content and micro-drama programming initiatives.
• Manage and mentor content operations teams.

Skills

OTT programming

Content operations

CMS/workflow management

Analytics-driven content strategy

Metadata & discoverability

Cross-functional leadership

Job description

Lead content programming, curation, scheduling, and end-to-end content operations across all OTT platforms. Responsible for driving viewer engagement, content discoverability, release planning, platform merchandising, metadata quality and operational execution.

Key Responsibilities:

• Manage OTT content programming and release calendars
  Oversee content operations, publishing, metadata, QC and rights tracking.
• Drive homepage curation and audience engagement strategies
• Coordinate with product, tech, marketing and acquisition teams
• Analyze platform performance metrics and optimize programming decisions
• Lead regional content and micro-drama programming initiatives
• Manage and mentor content operations teams

Preferred Experience:

• Min 15 years in OTT, digital media or streaming operations
• Strong understanding of AVOD/SVOD OTT ecosystem
• Experience in regional entertainment/content platforms preferred

Key Skills:

• OTT programming & content operations
• CMS/workflow management & Analytics-driven content strategy
• Metadata & discoverability optimization
• Cross-functional team management & Strong execution and leadership skills