Head - Aftermarket Sales

Acey Engineering; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Acey Engineering is seeking an ambitious aftermarket sales leader to drive sales, distribution expansion, and market penetration across India, with a focus on the Southern and Eastern regions. You will lead a team of about 20 Sales Representatives and KAMs, develop dealer/distributor networks, and execute business strategies aligned with company objectives.

The role requires hands-on channel development, pricing strategies, promotional schemes, and continuous market mapping.

Qualifications

• 8–12 years of aftermarket sales experience.
• Experience in developing dealer/distributor networks and channel partners.
• Willingness to travel across India and manage large regions.

Responsibilities

• Develop and execute sales plans aligned with business objectives.
• Lead and manage a team of ~20 Sales Representatives and KAMs across India.
• Drive sales, distribution, collections, and territory targets.
• Develop dealer, distributor, wholesale, and stockist networks.
• Acquire new customers/dealers and strengthen relationships.
• Plan dealer meets, mechanic meetings, exhibitions, and promotions.
• Develop pricing strategies and dealer incentives/loyalty programs.
• Conduct market mapping and monitor competitors, pricing, products.
• Ensure territory coverage and regular market visits.
• Provide product and market training to the sales team.
• Support complaint and warranty handling.
• Drive business growth and market penetration across regions.

Skills

Aftermarket sales

Dealer network development

Team leadership

B2B sales

Market mapping

Negotiation

Travel willingness

Job description

To drive aftermarket sales, distribution, and market expansion by leading the sales team, developing dealer/distributor networks, and executing business strategies across India, with a special focus on the Southern and Eastern regions.

Key Responsibilities

• Develop and execute sales plans aligned with business objectives.
• Lead and manage a team of approximately 20 Sales Representatives/KAMs across India.
• Drive sales, distribution, collections, and territory-wise business targets.
• Develop and expand dealer, distributor, wholesale, and stockist networks.
• Acquire new customers/dealers and strengthen existing customer relationships.
• Develop B2B business with mechanic clusters, retail auto hubs, and corporate fleet operators.
• Plan and execute dealer meets, mechanic meetings, exhibitions, canopy programs, visibility activities, and promotional schemes.
• Develop and implement pricing strategies, commercial schemes, dealer incentives, and loyalty programs.
• Conduct market mapping and monitor competitor activities, pricing, products, and market trends.
• Ensure effective territory coverage, regular market visits, and performance monitoring.
• Provide product and market training to the sales team.
• Support complaint and warranty handling.
• Drive business growth and improve market penetration across assigned regions.

Required Skills

• Strong aftermarket sales and distribution experience.
• Experience in dealer/distributor network development.
• Team leadership and people management skills.
• Strong B2B sales and business development skills.
• Good understanding of market mapping, competition, pricing, and sales strategies.
• Excellent negotiation, communication, and relationship-management skills.
• Willingness to travel extensively across India.

Preferred Candidate Profile

Candidates with 8 - 12 years of relevant aftermarket sales experience, particularly those who have handled dealer/distributor networks, team management, and regional/national sales, will be preferred. Aftermarket industry experience is mandatory.