GTM Lead - EMEA

Goodera; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Goodera, the world’s leading platform for employee engagement, is seeking a detail-oriented Go-To-Market (GTM) Operations Manager to drive the execution of GTM strategies. This role requires a deep understanding of market dynamics, customer needs, and competitive landscapes, with collaboration across cross-functional teams to ensure successful product launches and optimized sales processes.

The role focuses on driving demand generation across Enterprise, Mid-market and SMB segments, conducting

Qualifications

• Bachelor's degree from a premier institute; MBA is a plus.
• 2-4 years in B2B GTM ops, marketing, sales operations, or related roles.
• Strong analytical capabilities with data-driven mindset.
• Excellent verbal and written communication and interpersonal skills.
• Proven ability to manage multiple projects in a fast-paced environment.
• Familiarity with CRM and marketing automation platforms (HubSpot).

Responsibilities

• GTM strategy development for demand generation across segments.
• Conduct market research and competitive analysis to inform planning.
• Execute demand generation across multiple channels and monitor KPIs.
• Collaborate with Sales, Marketing, Product, and Customer Success teams.
• Analyze data and generate reports to track strategy effectiveness.
• Manage timelines, budgets, and resources for GTM initiatives.

Skills

Analytical skills

Communication skills

Project management

CRM / marketing automation

Education

Bachelor's degree

MBA (a plus)

Tools

HubSpot

Job description

About Goodera

Goodera is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.

Goodera is the world’s leading platform for employee engagement, helping companies build meaningful, purpose-driven workplace experiences through employee volunteering. We partner with 500+ enterprises, including 75 Fortune 500 companies like IBM, ServiceNow, and Amazon to help teams connect with purpose while driving social impact. Operating across 100+ countries and 30+ languages, Goodera delivers hosted volunteering and team engagement experiences - virtual, in-person, and hybrid - through a network of 2,500+ hosts. In 2025 alone, we facilitated 10,000+ experiences engaging over 500,000 employees worldwide. With consistent 100% YoY growth and profitability since April 2024, Goodera is backed by leading investors including Elevation Capital, Nexus Venture Partners, Omidyar Network, Zoom Ventures, xto10x, and Ursula Burns.

Goodera enables end-to-end employee engagement programs, with a core focus on corporate volunteering. We help organizations design and deliver meaningful experiences that drive both employee engagement and social impact.

What We Do

• End-to-end program management: Design and execute corporate volunteering initiatives from concept to completion
• Curated opportunities: Match organizations with the right experiences from our global catalog of volunteering activities
• Program planning & participation: Support timelines, campaigns, and communications to drive employee registrations
• Hosted experiences: Deliver engaging, high-quality sessions led by trained Goodera hosts who guide, orient, and contextualize each experience
• Impact measurement: Track, measure, and communicate both employee engagement and social impact outcomes

As we continue to grow, Goodera is exploring avenues of expanding beyond volunteering into a broader suite of employee engagement offerings including team building, culture-building, and purpose-driven experiences.

Role Overview

We are seeking a detail-oriented and strategic Go-To-Market Operations Manager to drive the execution of our GTM strategies. This role requires a deep understanding of market dynamics, customer needs, and competitive landscapes. This role will collaborate with cross-functional teams to ensure successful product launches, optimize sales processes, and enhance customer engagement.

Key Responsibilities

GTM Strategy Development:

• Assist in formulating and refining GTM strategies for demand generation across Enterprise, Mid-market and SMB segments
• Conduct market research and competitive analysis to inform GTM planning

Demand Generation

• Execute Community Engagement initiatives for EMEA business such as an annual summit, quarterly webinars, city-wise community meets, conferences from external ecosystem players
• Lead demand generation across inbound and outbound channels such as Email-led Outreach, Organic Search, Paid Marketing, Social-media led Outreach and website
• Monitor KPIs and metrics to evaluate the success of GTM initiatives and adjust strategies as needed.

Cross-Functional Collaboration

• Partner with Sales, Marketing, Product, and Customer Success teams to align GTM efforts
• Facilitate communication and collaboration between departments to streamline processes

Reporting And Analytics

• Analyze data to provide insights on market trends, customer needs, and competitive landscape.
• Generate regular reports to track the effectiveness of GTM strategies and operations.

Project Management

• Manage timelines, budgets, and resources for GTM projects
• Coordinate with cross-functional teams to ensure timely execution of initiatives

Qualifications

• Bachelor’s degree from a tier-1 undergraduate school such as IITs / BITS Pilani / DTU / SRCC / LSR / St. Stephens; MBA is a plus.
• 2-4 years of experience in B2B GTM Ops, marketing, sales operations, or related roles. Any experience in the European market will be a plus.
• Strong analytical skills and experience with data analysis tools
• Excellent communication and interpersonal skills
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with CRM and marketing automation platforms (HubSpot).

Why Join Us?

• Opportunity to lead impactful initiatives in a growing company
• Collaborative and innovative work culture
• Competitive salary and benefits package