GTM Lead - DTC

Airtel; Indore District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Airtel in India is seeking a strategic leader to own the Circle D2C broadband business. You will plan actions to deliver net adds while balancing gross adds and churn considerations.

The role focuses on driving base growth, optimizing acquisition quality, and coordinating with stakeholders to implement scalable GTM strategies across the product portfolio. The incumbent will design innovative uses of broadband assets, enhance sales force effectiveness, and track competitive pricing to sustain

Qualifications

• MBA is required.
• Strong analytical and quantitative abilities are essential.
• Ability to present insights and drive cross-functional collaboration.

Responsibilities

• Drive customer acquisition in Broadband to support base growth.
• Ensure quality of new customer acquisition, manage base, and protect revenue.
• Lead lead management at circle level with stakeholders coordination.
• Design and execute GTM strategy for the full product portfolio.
• Leverage broadband assets through innovative approaches.
• Oversee strategies for sales force effectiveness.
• Monitor competition and pricing strategies.
• Lead the One Airtel plan for Broadband channel.

Skills

Analytical skills

Presentation skills

Teamwork

Execution

Big-picture mindset

Education

MBA

Job description

About the Role:

Owner of Circle D2C business primarily Broadband LOB.

To plan actions and roll out initiatives for delivering Net Adds for the circle keeping in view the Gross adds & churn angle.

Key Responsibilities

• Drive customer acquisition in Broadband businesses ensuring base growth
• Drive quality of acquisition of new customers, managing base and scaring revenue
• Drive Lead management at the circle level with close coordination with the concerned stakeholders
• Lead the design of and execution of go to market strategy for the entire product portfolio
• Drive the extraction & utilization of the broadband assets through innovative approach
• Drive and direct the implementation of strategies for ensuring sales force effectiveness
• Competition tracking and pricing
• Drive One airtel plan for Broadband channel

Skills Required

• Strong analytical & quantitative skills
• Strong presentation skills
• Teamwork and collaboration
• Strong in execution
• Vision of benefit of the unit as a whole

Educational Qualification

• MBA