Area Manager - DTC

airtel; Hyderabad; On-site; INR 1,600,000 - 2,600,000; Full time

Job summary

Airtel is seeking a high-performing leader to head D2C ZSM responsibilities across Retail and Broadband operations in Hyderabad. You will maximize revenue, optimize store deployments, and drive customer experience while collaborating with zonal and central teams.

Must have 6–8 years in sales, preferably in Retail or Broadband, with strong communication and leadership skills. MBA preferred. Role requires onsite execution and people development across stores.

Qualifications

• Graduate (Full Time) with MBA preferred.
• 6–8 years of sales experience, preferably in Retail or Broadband sales.
• Strong communication, collaboration, and leadership skills.
• Entrepreneurial mindset with results orientation.
• Ability to drive store rollouts, compliance, and profitability.

Responsibilities

• Lead Retail Store Operations and ensure timely store deployments.
• Coordinate with cross-functional teams across Zonal/Circle/Central for support.
• Analyze store and zone analytics to identify issues and opportunities.
• Drive Broadband sales growth and engagement with RWAs.
• Ensure best in class customer service and handle escalations.
• Develop and manage store teams, training and onboarding.

Skills

Results orientation

Entrepreneurship

Strong communication skills

Consultative selling skills

Collaboration skills

Team management

Education

Graduate (Full Time)

MBA (preferred)

Job description

Job Description:

About The Role

D2C ZSM spearheads delivery of all lines of businesses in the catchments assigned. He/ She maximizes extraction while providing quality service to customers. Both Retail teams & Broadband teams roll up to this role holder. He/She would drive engagement with residential societies (RWAs) to make Airtel the preferred Service provider as well as ensure successful In-store operations.

Retail Store Operations

Strategic Store Rollouts-

Ensuring all store deployment processes are completed in time for launch of stores (staffing/ inventory/ IT)

Store Operations/ Compliance/ Profitability

• Ensure & Own compliance with all defined SOPs
• Co-ordination with Zonal/ Circle / Central cross-functional teams to ensure required operational support (e.g. service processes, activations processes, ops, updates etc)
• Understand and analyze store/ zone level analytics reports (KPIs) to identify issues, areas of improvement, deviations etc.
• Monitor all competitor activities and share recommendations for response
• Ensure escalations are handled within the stated TAT
• Is responsible to drive and achieve stores profitability through delivery of agreed revenue & cost plan
• To ensure deployment of agreed programs across all stores

Broadband Operations

• Enhance acquisition quality
• Drive growth in contribution from higher rental plans
• Mark territories for TSMs and drive productivity growth.
• Increase the Tag utilization in Low Utilized NEs and buildings.
• Working closely with Channel Partners and TSMs to support closure of leads
• Drive engagement with residential societies (RWAs) to make Airtel the preferred service provider

Customer Service

• Provide best in class services to customers while keeping Detractor Index in check.
• Ensure total compliance of CE guidelines & processes
• Ensure Circle support to manage exceptional escalations, if required

People Development & Team Management

• Ensure seamless supply of quality manpower at the stores & field
• Control TSMs & SM attrition by ensuring constant training programs, improving quality of recruitment, driving Rewards and Recognition and ensuring proper on boarding process.

Experience & Skills Required

• Results orientation
• Entrepreneurship
• Strong communication skills
• Consultative Selling skills
• Collaboration skills
• Team management

Educational Qualifications

Must be a Graduate (Full Time)/ MBA (preferred)

Work Experience

Must have 6 - 8 years of sales experience, preferably in Retail / Broadband sales.