GTM Engineer

GoComet; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GoComet in Bengaluru, Karnataka, is seeking a Marketing Operations professional to lead data-driven GTM programs and ensure data quality across the marketing stack.

You will own audience segmentation, intent signals, ABM campaigns, lifecycle emails, and AI-enabled automation, partnering with Sales and Product Marketing.

The role requires 3–6 years in B2B SaaS marketing, strong API and automation experience, and a data-driven mindset to drive meetings and pipeline.

Qualifications

• 3–6 years of experience in B2B SaaS Marketing or Growth.
• Experience with APIs, AI agents, MCPs, or automation workflows.
• Strong understanding of enterprise GTM and B2B marketing.
• Hands-on experience with email marketing and audience segmentation.
• Experience running ABM and personalized outbound campaigns.
• Ability to measure GTM activities and connect to meetings, pipeline, and revenue.

Responsibilities

• Develop intent-led marketing campaigns and frameworks.
• Identify right contacts and personas within target accounts.
• Build 1:1, 1:few ABM campaigns and personalized journeys.
• Create email campaigns around product launches and case studies.
• Collaborate with Sales, Product Marketing, Content, Events, and other teams.
• Measure engagement, meetings, and pipeline from GTM activities.
• Automate repetitive GTM and campaign workflows using AI and automation tools.

Skills

ABM campaigns

Email marketing

Audience segmentation

Lifecycle campaigns

Intent signals

AI automation

APIs

CRM integration

Data enrichment

Campaign analytics

Team collaboration

Tools

HubSpot

Make

Zapier

n8n

Clay

Instantly

Job description

• Own and maintain the marketing database, ensuring data quality, enrichment, hygiene, and compliance.
• Segment audiences based on industry, persona, buying stage, account tier, engagement behavior, and intent signals.
• Enrich accounts and contacts using firmographic, technographic, behavioral, and intent data.
• Build and maintain account intelligence for strategic accounts within our Book of Accounts.
• Identify relevant buying signals and triggers that indicate when an account may be ready
• Map relevant personas and buying committees within target enterprise accounts.
• Continuously improve the quality and depth of account and contact intelligence.

2. Intent-Led Marketing Campaigns

• Build and manage intent frameworks across GTM and intent-data platforms to identify accounts showing buying intent based on relevant market and account signals.
• Build workflows to identify, enrich, and prioritize accounts showing meaningful buying intent.
• Identify the right contacts and personas to engage within those accounts.
• Develop personalized email campaigns based on the specific intent signal, account context, and buyer persona.
• Partner with BDRs to ensure high-intent accounts are acted on quickly.
• Build automated workflows that trigger the right marketing or outbound action when an
• Measure and optimize intent-led campaigns based on engagement, meetings, and

3. ABM for the Book of Accounts

• Build and execute 1:1, 1:few, and 1:many ABM campaigns.
• Develop account-specific and persona-specific messaging for strategic accounts.
• Monitor account-level engagement and identify opportunities for deeper penetration.
• Build campaigns around relevant account triggers, business events, intent, and
• Partner closely with Sales to align account priorities, messaging, and outreach.
• Create personalized multi-touch journeys across email and other GTM channels.
• Continuously measure account engagement, meetings, and pipeline generated from

4. Email & GTM Campaign Execution

• Write compelling email copy tailored to different personas, including Supply Chain Leaders, Digital Transformation Heads, and Logistics Leaders.
• Build multi-touch nurture journeys based on audience, buying stage, engagement, and
• Partner with Product Marketing, Content, Events, and Sales to build email campaigns around product launches, customer stories, reports, research, and other
• Continuously test messaging, CTAs, sequencing, and timing to improve performance.
• Monitor email deliverability, sender reputation, engagement, and conversion metrics, and proactively optimize performance.
• Use AI to improve research, personalization, segmentation, and campaign execution.

5. AI & GTM Automation

• Build AI-assisted workflows for account research, enrichment, segmentation, and
• Use AI to identify patterns and signals across account and prospect data.
• Automate repetitive GTM, research, and campaign workflows.
• Experiment with AI agents and emerging GTM technologies to improve marketing and
• Connect AI and GTM tools using APIs, MCPs, webhooks, and automation platforms.
• Continuously identify manual processes that can be automated.
• Turn successful AI and automation experiments into scalable GTM workflows.

What You'll Work With

You’ll work across a modern GTM technology stack, which will include:

• Hubspot, Smartlead, Instantly, Clay
• Automation platforms such as Make, Zapier, or n8n
• APIs, webhooks, and integrations
• Analytics and reporting systems

Clay certification is preferred.

What We're Looking For

• 3–6 years of experience in B2B SaaS Marketing, GTM, Growth, Marketing Operations, or a similar role.
• Experience working with APIs, AI agents, MCPs, or automation workflows.
• Strong understanding of B2B marketing and enterprise GTM.
• Hands‑on experience with email marketing, audience segmentation, and lifecycle
• campaigns.
• Experience running ABM and personalized outbound campaigns.
• Strong understanding of intent signals and how they can be used to drive targeted
• outbound campaigns.
• Strong data orientation with experience in database management, enrichment, and
• Excellent copywriting skills with the ability to adapt messaging across different personas
• and buying stages.
• Experience working with CRM, marketing automation, and GTM technologies.
• Comfortable using AI, APIs, and automation tools to improve GTM execution.
• Strong analytical mindset with the ability to connect GTM activities to meetings,
• pipeline, and revenue.
• Ability to work closely with Sales, Product Marketing, Content, Events, and other GTM