GTM & Business Development

Capera; Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Capera is seeking a technically savvy, commercially-driven sales professional to build and scale our outbound GTM engine in a high-ownership role spanning the full revenue cycle.

You will identify target markets, run outbound campaigns, develop relationships, conduct discovery and demos, qualify opportunities and drive them through the sales process, while helping build scalable systems and playbooks.

Qualifications

• 1–5 years in SDR/BDR or similar inside sales role.
• Experience selling GTM tools, CRM, fintech, wealthtech, SaaS or investment sales is a plus.
• Strong spoken and written English with confident communication and cold-calling ability.
• Experience with outbound sales, CRM discipline and sales-funnel management.
• Hands-on understanding of GTM, ICP, segmentation and lead-generation strategy.
• Analytical, persistent, organised and comfortable with targets and data.
• Fast learner who can adopt new software and work independently in a startup.

Responsibilities

• Identify target markets, ICPs, accounts and decision-makers.
• Prospecting through cold calls, email, LinkedIn, referrals and targeted databases.
• Identify ICPs, segment prospects and execute outbound GTM campaigns.
• Research accounts, identify decision-makers and build/enrich prospect databases.
• Qualify leads, conduct discovery conversations and book high-quality meetings.
• Manage follow-ups and maintain accurate CRM records and pipeline stages.
• Test messaging, channels and outreach cadences; analyse results and improve conversion.
• Work with founders/sales leadership on GTM strategy and customer feedback.
• Use AI and automation to improve research, personalisation and sales productivity.

Skills

English communication

Cold calling

Sales pipeline management

Analytical mindset

Independent startup work

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

Apollo/ZoomInfo/Lusha

Email sequencing tools

WhatsApp Business

ChatGPT/AI tools

Job description

Capera operates at the intersection of revenue and finance. We are looking for a tech-savvy, commercially driven people who want to help build and scale our outbound GTM engine.

The Role

This is a high ownership GTM role spanning the full revenue cycle.

You will identify target markets and prospects, build pipeline, run outbound campaigns, develop relationships, create content, conduct discovery and demos, qualify opportunities and drive them through the sales process.

You will also help build the systems, processes and playbooks that make our GTM engine more effective and repeatable.

We are looking for folks who demonstrate the ability to build repeatable revenue, and we would be glad to expand their responsibilities from owning individual opportunities to owning markets and eventually entire verticals.

Key Responsibilities

• Identify target markets, ICPs, accounts and decision-makers.
• Prospecting through cold calls, email, LinkedIn, referrals and targeted databases.
• Identify ICPs, segment prospects and execute outbound GTM campaigns.
• Research accounts, identify decision-makers and build/enrich prospect databases.
• Qualify leads, conduct discovery conversations and book high-quality meetings.
• Manage follow-ups and maintain accurate CRM records and pipeline stages.
• Test messaging, channels and outreach cadences; analyse results and improve conversion.
• Work with founders/sales leadership on GTM strategy and customer feedback.
• Use AI and automation to improve research, personalisation and sales productivity.

Strong comfort with CRM and sales tools is essential. Experience with CRM tools, Salesforce or HubSpot; LinkedIn Sales Navigator; Apollo/ZoomInfo/Lusha; email sequencing tools; WhatsApp Business and ChatGPT/AI tools is preferred. We are an AI-native company, and prefer strong exposure to AI tools.

What We're Looking For

• 1–5 years in SDR/BDR, business development, inside sales or a similar role.
• Experience selling GTM tools, CRM, fintech, wealthtech, SaaS or investment-sales is a plus.
• Strong spoken and written English with confident communication and cold-calling ability.
• Experience with outbound sales, CRM discipline and sales-funnel management.
• Hands‑on understanding of GTM, ICP, segmentation and lead‑generation strategy.
• Analytical, persistent, organised and comfortable with targets and data.
• Fast learner who can adopt new software and work independently in a startup.

Success Metrics

• Qualified conversations and opportunities
• Conversion rates
• Prospecting activity
• Follow‑up discipline
• Campaign performance
• Contribution to GTM improvements

Why Capera

• High ownership
• Direct founder exposure
• Build GTM from the ground up
• Finance + technology
• AI‑led sales processes
• Strong growth opportunity

Unlimited Earning Potential

We don't cap the upside of people who create revenue.

The role has a performance-led compensation structure with no upper cap on earnings. You earn a share of the revenue generated from the business you origin and develop.

There is no ceiling on commissions. The more revenue you create, the more you earn.