Growth Ops - Associate

Paytm; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Paytm is seeking a Marketing Campaign Specialist to own CRM and growth campaigns from ideation to measurement at our India offices. You will design, execute, and optimize campaigns across channels, analyze performance, and run experiments to improve outcomes.

You will collaborate with product, analytics, and sales teams, use CleverTap or similar CLM tools, and take ownership of campaign impact while iterating with data-driven insights.

Qualifications

• 2+ years of experience in CRM, Campaign Management, Retention Marketing, or Growth Marketing.
• Experience with CRM campaigns and performance tracking.
• Ability to design and monitor campaigns end-to-end.

Responsibilities

• Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon.
• Own the monitoring and tracking of metrics useful for performance analyses of campaigns.
• Set up and run experiments on campaigns.
• Streamline operations for reduced errors and increased efficiency.
• Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior.

Skills

CRM

Campaign Management

Retention Marketing

Growth Marketing

Analytics

Tools

CLM tool

CleverTap

Job description

About Us:

Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.

Expectations:-

• Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon
• Own the monitoring and tracking of metrics useful for performance analyses of campaigns
• Set up and run experiments on campaigns
• Streamline operations for reduced errors and increased efficiency
• Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior.

Experience Required:-

2+ years of experience in CRM, Campaign Management, Retention Marketing, or Growth Marketing

Superpowers:-

• Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage.
• Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation
• Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel
• Previous experience in operations is preferred - not mandatory.

Why join us:-

• 1. A collaborative output driven program that brings cohesiveness across businesses through technology.
• 2. Improve the average revenue per use by increasing the cross-sell opportunities.
• 3. A solid 360 feedback from your peer teams on your support of their goals.
• 4. Respect, that is earned, not demanded from your peers and manager.

Compensation:-

If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!