Campaign Management- User Growth

Paytm Payments Services; Dadri; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Paytm Payments Services is seeking an experienced Campaign Manager to lead end-to-end growth campaign execution, analyze performance, run experiments, and optimize engagement and conversion. You will work with Growth, CLM, Marketing, Design, Promo and Tech teams to ensure timely delivery and impact.

The ideal candidate has 2+ years in Growth Operations, strong CleverTap and AI tool proficiency, and a proven ability to own campaigns from concept to QC and iteration.

Qualifications

• 2+ years of hands-on Growth Operations with campaign execution experience.
• Proficiency in CleverTap and AI tools to automate workflows and improve efficiency.
• Manage end-to-end cashback, CLM, push, and banner campaigns with setup and QC.
• Collaborate with Growth, CLM, Marketing, Design, Promo and Tech teams.

Responsibilities

• Manage end-to-end growth campaign execution and analyze performance.
• Run experiments to optimize engagement and conversion.
• Collaborate with cross-functional teams to ensure timely execution.

Skills

Growth Operations

Campaign management

Analytics

Cross-functional collaboration

Strategy execution

Tools

CleverTap

ChatGPT

Claude

Gemini

Job description

About Paytm

Paytm is India’s leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

We are looking for an experienced Campaign Manager who will manage end-to-end growth campaign execution and will analyze campaign performance, run experiments, optimize engagement/conversion, and work with cross-functional teams to ensure smooth and timely execution.

Requirements:

• 2+ years of hands-on experience in Growth Operations, preferably in a consumer tech or fintech environment, with strong campaign execution expertise.
• Strong proficiency in Clevertap, AI tools such as ChatGPT, Claude, and Gemini to improve operational efficiency, automate workflows, and enhance campaign processes.
• Manage end-to-end execution of cashback, CLM, push, and banner campaigns, including CleverTap setup, segmentation, targeting, scheduling, and QC.
• Collaborate with Growth, CLM, Marketing, Design, Promo, and Tech teams for seamless execution and timely resolution of dependencies.
• Analyze campaign performance, drive experimentation and optimization, and identify opportunities to improve engagement and conversion.
• Demonstrate strong ownership, analytical thinking, problem-solving, communication, and execution skills, with the ability to work independently.

Why join us?

A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.