Growth Marketing Associate

Kensium; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Kensium is hiring a Growth Marketing Associate in Bengaluru to lead Generative Engine Optimisation strategies for B2B commerce and D2C clients. This role involves client engagement, strategic programme planning, and execution.

Ideal candidates will have 3–6 years in growth or performance marketing, with strong skills in SEO and content strategy. Success in this role requires independence, creativity, and effective communication.

Qualifications

• 3–6 years in growth, performance, SEO, or content marketing.
• Exposure to commerce environments preferred.

Responsibilities

• Design full-funnel AI-visibility programmes for clients.
• Map buyer intent to the right page types using LLM query intelligence.
• Drive brand entity foundation and establish a credible presence.
• Engage technical teams on AI access and schema implementation.
• Track performance and client sentiment across multiple engines.

Skills

Content strategy and writing

SEO

Brand positioning and messaging

Digital PR or Account-Based Marketing

Tools

Google Analytics 4

Schema.org

Job description

As AI-powered search reshapes how buyers discover and evaluate products, being the brand that ChatGPT, Gemini, or Perplexity recommends has become a genuine competitive advantage. This Growth Marketing Associate role is heavily focused on Generative Engine Optimisation (GEO) — the practice of building that visibility systematically for clients.

This is a high-ownership, client-facing role. You'll work directly with leadership to design and run GEO programmes — across LLM query intelligence, citation-ready content, brand-entity signals, digital PR, and measurement — for B2B commerce, B2B SaaS, and D2C ecommerce clients.

You'll need to both think strategically and execute independently, especially across content, technical coordination, and AI-visibility experiments.

This role is ideal for someone from a startup or agency background who has owned multiple aspects of marketing, with exposure to commerce environments — and a genuine curiosity about how LLMs decide who to trust.

Key Responsibilities

1. GEO Strategy & Programme Planning

• Work with leadership to design full-funnel AI-visibility programmes for clients across B2B and B2C (B2B SaaS and commerce preferred)
• Run client discovery calls; surface the gap between a client's narrative and what AI engines currently say about them — that gap is the opportunity
• Design the prompt set, define Share-of-Voice baselines, set the roadmap, and translate it into actionable monthly execution

2. LLM Query Intelligence & Content Strategy

• Map the real questions buyers ask AI engines in a client's category, and the fan-out sub-queries each LLM generates internally
• Build topic clusters and pillar-spoke architectures; map buyer intent to the right page types
• Write and edit high-quality, citation-ready content — Answer Blocks, FAQ sets, comparison pages — structured for extraction, not just for reading
• Partner with technical SEO/GEO on schema and crawlability for execution

3. Entity, Authority & Digital PR

• Drive the brand's entity foundation — Wikidata, Google Knowledge Panel, sameAs consistency, NAP hygiene — working alongside entity specialists
• Plan co-occurrence and digital PR campaigns that earn brand mentions in trusted sources
• Establish a credible presence in communities like Reddit, Quora, and industry forums

4. Technical GEO Coordination

• Partner with technical/dev teams on AI bot access, rendering, schema deployment, and indexing
• Translate technical findings into client-facing recommendations and dev tasks

5. Measurement & Performance Tracking

• Own LLM Share of Voice across multiple engines (ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI)
• Track citation sentiment and coverage
• Set up and interpret GA4 AI-referral tracking
• Build performance reporting frameworks
• Test content structures, schema, and page formats
• Diagnose visibility gaps and prioritise improvements

7. Client & Stakeholder Management

• Lead client discussions and translate goals into execution plans
• Align internal teams across strategy and technical streams

Requirements

• 3–6 years in growth, performance, SEO, or content marketing
• Exposure to commerce environments preferred

Strong hands-on experience across:

• Content strategy and writing
• SEO
• Brand positioning and messagingBasics of structured data / Schema.org
• Digital PR or Account-Based Marketing

Additional expectations:

• Understanding of LLM behavior (or willingness to learn quickly)
• Strong communication and client-facing ability
• Ability to independently execute and own outcomes
• Comfortable in fast-paced environments