Growth Manager - Analytics

Purplle.com; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Purplle.com in Bengaluru, Chennai, Hyderabad, Kochi, and Kolkata is seeking a Growth Manager - Analytics to own regional user acquisition and growth metrics. You will analyze funnels, run rapid experiments, and work with cross-functional teams to boost conversion, retention, and supply efficiency.

This role leverages data-driven decision making to shape the regional growth playbook and drive scalable impact.

Qualifications

• Experience: 2–4 years of experience in data-driven growth, performance marketing, product analytics, or management consulting.
• Analytical Mindset: Strong problem-solving abilities with high proficiency in cohort analysis, funnel optimization, and data slicing.
• Execution & Velocity: Proven ability to build hypotheses, run rapid experiments, and iterate based on real-time feedback and metrics.
• Education & Context: Strong academic background from a recognized institute; familiarity with regional market dynamics is preferred.
• Key Skills: Cohort Analysis, Funnel Optimization, A/B Testing, Data Slicing, Cross-Functional Execution.

Responsibilities

• Data-Driven Diagnostics: Deep-dive into acquisition channels, retention cohorts, conversion funnels, supply metrics, and category performance to pinpoint regional growth opportunities and bottlenecks.
• Rapid Experimentation: Formulate hypotheses, design, and run high-velocity growth experiments and A/B tests to optimize conversion rates, customer retention, and LTV.
• State Growth Playbook: Translate complex data trends into scalable, actionable growth playbooks specific to the region’s market dynamics.
• Cross-Functional Execution: Work closely with central product, performance marketing, category, and supply chain teams to land region-specific growth initiatives.

Skills

Cohort Analysis

Funnel Optimization

A/B Testing

Data Slicing

Cross-Functional Execution

Education

Bachelor's degree or equivalent

Job description

Bengaluru, Chennai, Hyderabad, Kochi, Kolkata

Role Overview

Within the State Pod, you will be the analytical brain driving regional user acquisition and business efficiency. You will analyze funnel metrics, identify drop-offs, and run rapid growth experiments across user acquisition, retention, supply availability, and category levers

Title: Growth Manager - Analytics

Role Level: Assistant Manager / Manager

Location: Bengaluru, Chennai, Hyderabad, Kochi, Kolkata

Key Responsibilities

• Data-Driven Diagnostics: Deep-dive into acquisition channels, retention cohorts, conversion funnels, supply metrics, and category performance to pinpoint regional growth opportunities and bottlenecks.
• Rapid Experimentation: Formulate hypotheses, design, and run high-velocity growth experiments and A/B tests to optimize conversion rates, customer retention, and LTV.
• State Growth Playbook: Translate complex data trends into scalable, actionable growth playbooks specific to the region’s market dynamics.
• Cross-Functional Execution: Work closely with central product, performance marketing, category, and supply chain teams to land region-specific growth initiatives.

Requirements & Qualifications

• Experience: 2–4 years of experience in data-driven growth, performance marketing, product analytics, or management consulting.
• Analytical Mindset: Strong problem-solving abilities with high proficiency in cohort analysis, funnel optimization, and data slicing.
• Execution & Velocity: Proven ability to build hypotheses, run rapid experiments, and iterate based on real-time feedback and metrics.
• Education & Context: Strong academic background from a recognized institute; familiarity with regional market dynamics is preferred.
• Key Skills: Cohort Analysis, Funnel Optimization, A/B Testing, Data Slicing, Cross-Functional Execution.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.