Growth Manager - Content & Local Brand

Purplle.com; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Purplle.com is seeking a Growth Manager – Content & Local Brand to own regional storytelling, creator partnerships, and local activations across Bengaluru and other major cities. You will translate market insights into high-impact content, drive brand affinity, and execute regional growth campaigns to strengthen Purplle as the go-to beauty destination in multiple states.

The role requires 2–5 years in content/brand marketing, proven influencer campaign success, and native fluency in a regional

Qualifications

• 2–5 years hands-on experience in content creation, brand marketing, influencer management, or creative agencies.
• Proven track record of running end-to-end influencer marketing campaigns and leveraging content to scale brands or products.
• Native-level fluency in the regional language and deep rootedness in local culture (Mandatory).
• Strong academic background from a recognized tier-1/tier-2 institute.

Responsibilities

• Regional Content Strategy: Conceptualize, produce, and execute hyper-local content aligned with regional nuances.
• Influencer & Creator Ecosystem: Identify, onboard, and manage relationships with regional influencers and content creators.
• BTL & ATL Marketing Executions: Plan and execute local activations tailored to state-specific growth targets.
• Value Proposition & Campaign Messaging: Develop tailored brand messaging for state launches and regional campaigns.
• Drive Business Metrics: Leverage localized campaigns to impact brand awareness, user acquisition, and regional revenue growth.

Skills

Campaign Management

Localized Copywriting

Influencer Relations

Budget Management

BTL/ATL Execution

Regional Language Fluency

Education

Tier-1/Tier-2 institute background

Job description

Title: Growth Manager – Content & Local Brand

Role Level: Assistant Manager / Manager

Location: Bengaluru, Chennai, Hyderabad, Kochi, Kolkata

Role Overview

You will own regional brand storytelling, creator partnerships, and local consumer activations. You will turn deep local market insights into high-impact content, drive brand affinity, and execute regional growth campaigns to make Purplle the go-to beauty destination in the state.

Key Responsibilities

• Regional Content Strategy: Conceptualize, produce, and execute hyper-local content aligned with regional nuances, local language idioms, and cultural hooks.
• Influencer & Creator Ecosystem: Identify, onboard, and manage relationships with regional influencers and content creators to build authentic trust and drive brand adoption.
• BTL & ATL Marketing Executions: Plan and execute local Below-The-Line (BTL) and Above-The-Line (ATL) activations tailored to state-specific growth targets.
• Value Proposition & Campaign Messaging: Develop tailored brand messaging and creative assets for state-level product launches, category promotions, and seasonal campaigns.
• Drive Business Metrics: Leverage localized campaigns directly to impact brand awareness, user acquisition, and regional revenue growth.

Requirements & Qualifications

• Experience: 2–5 years of hands‑on experience in content creation, brand marketing, influencer management, or creative agencies.
• Domain Expertise: Proven track record of running end‑to‑end influencer marketing campaigns and leveraging content to scale brands or products.
• Language & Cultural Mastery: Native‑level fluency in the regional language and deep rootedness in the local culture (Mandatory).
• Education: Strong academic background from a recognized tier‑1/tier‑2 institute.
• Key Skills: Campaign Management, Localized Copywriting, Influencer Relations, Budget Management, BTL/ATL Execution.

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third‑party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend‑driven, high‑quality beauty essentials.

What sets Purplle apart is its technology driven hyper‑personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer‑first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.