Growth Manager

upGrad; Surat; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

VideoSDK seeks a Growth Manager in Surat, onsite, to own the full developer journey from first visit to paid plan. You will identify funnel drop-offs, run rapid experiments, and scale what works, partnering with sales, product and engineering.

You will write onboarding copy, run data queries, and interact with developers weekly while reporting to the CEO and collaborating with the Head of Sales and dev-rel teams.

Qualifications

• 3–6 years in growth, product-led growth, performance marketing or product management at an API-first, developer-tool or infrastructure company.
• Deep product and technical expertise with APIs, SDKs and real-time audio/video; ability to build demos from quickstarts and earn credibility with developers.
• A track record of experiments designed and shipped with measurable results.
• Experience generating pipeline with sales, both inbound and developer-led outbound.
• Strong analytics skills: SQL and familiarity with analytics platforms like Mixpanel, Amplitude, PostHog.
• Comfort with a PLG motion: self-serve signups, free credits, usage-based pricing, and PQLs feeding an enterprise team.

Responsibilities

• Own the full funnel, inbound and self-serve signups from first touch to API key, first session and production usage.
• Cut time-to-first-call across quickstarts and platform onboarding; guide users from free credits to a live app.
• Scale acquisition via technical SEO, content, open-source examples, migrations, and partner integrations.
• Own marketplace presence on cloud and developer marketplaces and drive conversions.
• Drive retention and expansion with usage-based lifecycle messaging and revenue growth.
• Build developer community through online/offline activities and newsletters; run meetups and hackathons.
• Engage developers to build account pipeline and identify high-potential accounts.
• Collaborate with Sales on pipeline and close-loop feedback on conversions.
• Shape monetization with pricing experiments and upgrade prompts.
• Set up analytics tracking across website/docs/dashboard and report to CEO.

Skills

Growth

Performance marketing

Product management

API-first

Developer tools

SQL

Education

BE/BTech in CS/IT/AI/ML

Tools

Mixpanel

Amplitude

PostHog

Job description

Company: VideoSDK

Website: Visit Website

LinkedIn: Visit LinkedIn

Business Type: Startup

Company Type: Product

Business Model: B2B

Funding Stage: Seed

Industry: Information Technology

Job Description

Role: Growth Manager

Location: Surat, GJ (Onsite)

Education: BE/BTech in CS/IT/AI/ML

About Us

VideoSDK gives developers the APIs, SDKs and low-latency global infrastructure to build real-time audio, video and AI voice agent experiences. Our SDKs cover Web, iOS, Android, Flutter, React Native, Unity and IoT, and power video calls, interactive live streaming, transcription, telephony (SIP) and AI voice agents, including ZeroRuntime, our serverless platform for deploying voice AI agents.

About Role

You will own growth across the full developer journey: from first visit to the docs, to a first successful call or agent session, to an app running in production on a paid plan. You will find the biggest drop-offs in our funnel, run fast experiments to fix them, and scale what works.

This is a hands-on role. You will write copy, ship onboarding tweaks with engineers, query the data yourself, and talk to developers every week. You will report to the CEO and work closely with the Head of Sales, engineering, product and developer relations.

What You'll Do

• Own the full funnel, inbound. Own self-serve signups and developer-led outbound alike, from first touch to API key, first session, production usage and closed deal. Define our North Star metric and the inputs that drive it.
• Move developers from free credit to production. Cut time-to-first-call across every quickstart and platform, and design the path from the $20 free credit to a live app in production.
• Scale acquisition. Grow technical SEO and content, comparison and migration pages, open-source examples, partner integrations, the Creator Program and launches.
• Own marketplace acquisition. Build and grow our presence on cloud, AI and developer marketplaces (for example AWS, Azure and GCP marketplaces, GitHub and plugin ecosystems), from listings to conversion.
• Drive retention and expansion. Build usage-based lifecycle messaging (credit running low, usage spikes, quality issues) and grow revenue from existing accounts.
• Build the developer community, online and offline. Grow Discord, GitHub and The Protocol newsletter, and run meetups, hackathons and conference presence that bring in active developers.
• Engage developers to build account pipeline. Talk to developers building on VideoSDK, spot high-potential accounts early and turn them into qualified opportunities.
• Partner with the Head of Sales on pipeline. Submit qualified pipeline to sales, track it through to closure, and close the loop on what converts.
• Shape monetization. Test usage-based pricing, credits, plan thresholds and upgrade prompts.
• Own growth analytics and reporting. Set up tracking across the website, docs and dashboard, and report weekly to the CEO on funnel, pipeline and revenue impact.

What We're Looking For

• 3-6 years in growth, product-led growth, performance marketing or product management at an API-first, developer-tool or infrastructure company.
• Deep product and technical expertise. You understand APIs, SDKs and real-time audio/video, can build a demo from our quickstarts, and earn credibility with developers.
• A track record of experiments you designed and shipped, with numbers to show for them.
• Experience generating pipeline with sales, both inbound and developer-led outbound.
• Strong analytics skills: you write SQL and know your way around Mixpanel, Amplitude, PostHog or similar.
• Comfort with the PLG motion: self-serve signups, free credits, usage-based pricing, and product-qualified leads feeding an enterprise team.
• Hard-working, disciplined and ambitious. You set high goals, hold yourself to them, and ship without waiting for perfect information.
• Clear, concise writing.

Nice to have

• Knowledge of WebRTC, CPaaS (Twilio, Agora, LiveKit and similar) or the AI voice agent stack (STT, LLM, TTS).
• A software engineering background, or hands-on coding experience in any language.
• Experience growing a developer product across both India and US or global markets.
• Experience growing an open-source project or developer community.
• Lifecycle tooling experience (Customer.io, Braze, HubSpot) and website experimentation tools.
• Experience with a product-led sales handoff, from PQL scoring to working with account executives.
• Experience with launches on Hacker News, Product Hunt or developer newsletters.