Senior Manager - Growth

Pocket FM; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Pocket FM Corp. in Mumbai is seeking a Growth Manager to own the user lifecycle growth, retention, and monetization initiatives using data-driven methods and scalable AI workflows.

You will partner with content, product, and analytics to design experiments, run A/B tests, and implement scalable retention loops across diverse markets.

This full-time role requires 3-5 years of relevant experience and a hands-on, results-driven mindset in consumer-first digital platforms.

Qualifications

• 3-5 years of experience in growth or related roles.
• Strong problem-solving and data-driven decision-making.
• Ability to plan and execute end-to-end growth initiatives.

Responsibilities

• Drive customer lifecycle growth, retention, and monetization.
• Design and run experiments with data-driven insights.
• Collaborate with content, product, and analytics teams to scale initiatives.
• Leverage AI-native workflows to automate personalized interventions.

Skills

Growth strategy

A/B testing

Data-driven decisions

Cross-functional collaboration

Tools

LLM workflows

AI automation tools

Job description

At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.

Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide

You’ll be solving for one of these problem statement

• Customer Lifecycle Growth & Retention: Drive engagement, retention, and monetization across the user lifecycle with a deep focus on building scalable retention loops and improving lifetime value
• Content-Led Growth & Expansion: Drive the content charter for retention, scaling high-performing content to reach new audience segments while supporting launches in new markets
• Data-Driven Experimentation: Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention models
• Cross-Functional Leadership: Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres
• Scaling: Leverage AI-native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scale

Here’s what we are looking

• 3-5 years of work experience in growth or related roles
• Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
• Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning
• A deep understanding of user needs, preferably gained in consumer-first companies
• Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
• Action bias: solves problems, executes, and iterates as needed