Growth Manager

Dil Foods; Bengaluru; On-site; INR 900,000 - 1,700,000; Full time

Benefits offered by this job

Opportunity for growth

Ownership of brand initiatives

Exposure across functions

Job summary

A fast-growing food-tech company is seeking a Brand Growth Manager in Bengaluru, India. This role involves owning the growth and performance of assigned brands, working closely with various teams, and analyzing metrics to drive consumer engagement. Candidates should have 2-4 years of experience in brand management within the food-tech or QSR sector, possess strong analytical and collaboration skills, and be comfortable working in a fast-paced environment.

Qualifications

• 2-4 years’ experience in growth or brand management in food-tech or QSR.
• Comfortable working with dashboards and deriving insights from consumer data.
• Experience with platforms like Swiggy or Zomato is a plus.

Responsibilities

• Own growth metrics for assigned brands.
• Analyze performance and identify growth opportunities.
• Collaborate with various teams to drive brand execution.
• Manage aggregator relationships to secure visibility slots, campaigns and collaborations.
• Collaborate with Operations, Culinary, Marketing, Finance and Tech for brand execution.
• Identify white spaces and prepare business plans for leadership review.
• Conceptualise and launch new brands; create go‑to‑market strategies.
• Monitor post‑launch performance and ensure scalability.

Skills

Analytical mindset

Collaboration skills

Entrepreneurial mindset

Knowledge of F&B pricing strategy

Experience with aggregator platforms

Entrepreneurial mindset

Fast-paced environment

Job description

As the Brand Growth Manager, you will own the growth and performance of assigned brands within the Dil Foods portfolio. You will be responsible for metrics such as orders, revenue, AOV (average order value), repeat rate, brand recall and brand visibility — and will partner closely with menu, pricing, product, marketing and operations teams to drive scale, profitability and consumer engagement.

Key Responsibilities

Brand Growth & Performance Management

• Own growth metrics (orders, revenue, AOV, repeat rate, etc.) for your assigned brands across existing and new platforms.
• Analyze brand performance using platform dashboards, internal data and market intelligence to identify growth levers and improvement areas.
• Design and execute marketing & discounting strategies in coordination with central marketing and finance teams to drive conversions and optimise ROI.
• Manage aggregator and other channel relationships (e.g., Swiggy, Zomato, ONDC etc.) to negotiate better visibility slots, campaigns and collaborations.

Menu, Product & Pricing Strategy

• Continuously analyze competitor menus to identify trends, pricing benchmarks and opportunity gaps.
• Provide suggestive direction and ensure execution with the menu‑engineering / R&D teams — recommend or execute new item introductions, combos or limited‑time offers to boost excitement and relevance.
• Work with the menu‑engineering team to build plans and ensure execution that focus on high‑margin, high‑performing SKUs and rationalise underperformers.
• Work with culinary/R&D teams to localise offerings based on regional preferences or consumer feedback.
• Collaborate with R&D and menu‑engineering on base pricing, packaging charges etc., to ensure competitiveness yet profitability across different city‑tiers and platforms.
• Run A/B experiments on menu design, promotions and campaign creatives to drive data‑backed improvements.
• Monitor and interpret consumer feedback (ratings, reviews, NPS) to refine brand communication and product quality.
• Track competitor activity, special occasions, festivals and category‑level performance to anticipate trends and respond swiftly.
• Use insights from performance data from Swiggy / Zomato to continuously improve the brand’s visibility, conversion and retention strategy.

Cross‑Functional Collaboration (Critical & Mandatory)

• Work closely with Operations, Culinary, Marketing, Finance and Tech teams to ensure seamless brand execution and alignment with growth objectives.
• Provide actionable insights to leadership on category performance, consumer behaviour and brand positioning.

New Brand Development (Beyond Day‑to‑Day – Opportunities to Expand Skills)

• Identify white spaces and unmet consumer needs across cuisines, price points and geographies. Prepare business plans for leadership review backed with numbers and feasibility study.
• Conceptualise and launch new brands tailored to specific markets or emerging trends in collaboration with culinary, design and operations teams.
• Create go‑to‑market (GTM) strategies for new brand roll‑outs, ensuring rapid scale‑up and efficient utilisation of existing kitchen infrastructure.
• Monitor performance of new brands post‑launch, ensuring scalability and profitability milestones are met.

Candidate Profile

• 2‑4 years’ experience in growth / performance / brand, preferably in the food‑tech / startup / QSR / aggregator fast‑paced ecosystem.
• Strong analytical mindset, comfortable working with dashboards, A/B tests, consumer‑data, and deriving actionable insights.
• Experience with aggregator platforms (Swiggy, Zomato, etc) or digital food‑delivery businesses is a plus.
• Understanding of menu engineering, pricing strategy and margin optimisation in F&B.
• Excellent collaboration and stakeholder‑management skills to partner across functions.
• Entrepreneurial mindset, willing to experiment and launch new brands/initiatives.
• Ability to work in a fast‑paced, start‑up / scale‑up environment.

Why Join Dil Foods

• Opportunity to be part of a fast‑growing company that is redefining how regional Indian cuisines are brought to consumers.
• Ownership of brand growth end‑to‑end as a mini entrepreneur, product to pricing, visibility to performance.
• Exposure across functions (menu, operations, marketing, tech) and the chance to launch new ideas and scale them.
• Be a part of a high‑impact and fast paced environment that can propel your growth ambitions.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Product Management and Marketing

Industries: Food and Beverage Manufacturing, Food and Beverage Services, and Hospitality