Category Manager - Sales

Swiggy

Navi Mumbai, Mumbai

On-site

INR 900,000 - 1,300,000

Full time

14 days+
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Job summary

Swiggy is seeking a field sales professional to oversee onboarding and account management for top restaurant partners on the ground. You will meet key accounts regularly to understand partner mindset, investment appetite and growth goals to expand Swiggy's business.

Responsibilities include managing P&L discussions with partners, resolving queries, tracking daily activities and weekly portfolio performance, and coaching the team to meet revenue targets.

Qualifications

  • Graduate with 4-6 years of field sales experience and local language fluency.
  • Knowledge of English.
  • Good working knowledge of e-commerce activities and online marketing channels.
  • Effective communication skills, go-getter attitude, team player.
  • Analytical with good Excel skills.
  • Flexible schedule; leadership and networking skills.
  • Initiative and adaptability to drive campaigns.

Responsibilities

  • Oversee onboarding and account management for top restaurant partners.
  • Meet top accounts to understand partner mindset, investment appetite and growth goals.
  • Resolve partner queries and objections.
  • Review team performance and provide timely feedback.
  • Discuss P&L and drive growth opportunities with partners.
  • Track daily sales activity and weekly portfolio performance.
  • Coordinate with stakeholders including sales ops and finance.

Skills

Field sales experience
Local language fluency
English communication
Analytical skills
Excel skills
Team player
Leadership

Education

Graduate degree

Tools

PowerBi
Salesmate
Compass
CMS
Excel

Job description

RoleSummary -

Theroleholder is expected to oversee the onboarding and account management activities of the team on the ground regularly.

Meet top accounts consistently to understand partner mindset, investment appetite,growth goals to grow the business.

Resolve queries and objections posed by the partners and support

the front line in meeting their targets.

Review Team performance periodically, provide inputs and timely

feedback for course correction.


Responsibilities-
Account & Partner Relationship Management:
  • Discuss the P & L of the top restaurant partners to enable them see performance

opportunities/misses; analyze revenue expectations and investment capability.

  • Structure the commercial understanding between the account and Swiggy for existing and new

accounts and propose revisions/changes seasonally or when agreed upon.

  • Articulate insights that can help partners in taking necessary corrective actions for growth by

activating the right growth metrics/levers

  • Meet the competitor's top accounts to gather insights on competitor actions and propose counter

measure


Data Interpretation & Performance Management:
  • Track Daily Salesmate / Physical Meetings done by each sales POC
  • Track Weekly performance of Account Growth / Degrowth at portfolio /city level and RCA the

reasons of it

  • Tack performance of Low Counter Share Outlets on the platform & Build plans along with sales

poc to grow them to desired levels

  • Track Daily Performance wrt key metrics such as Ads RPO for their accounts

Team Management:
  • Present the plan of action to the team with timelines and key parameters for execution.
  • Ensure the team Implements the initiatives to meet the individual revenue line items on the P & L

- Advertisements, RPO targets, marketing activities etc. by monitoring progress constantly.

  • Ensure direct field engagement and engage the team to communicate expectations and coach

them on best practices.


Interaction with Stakeholders:
  • Interact with partner support (discount change, Restaurant Display page etc.), sales operations

(competition comparison data, or any ongoing festival data etc.) and finance team ( reconciliation

of payouts, queries on GST etc, amount not credited to partner accounts etc.).

Functional Competencies
  • Understand Dine Out offerings and gain clarity of growth levers.
  • Knowledge of basic metrics such as operating hours of restaurants , ADs revenue per order (Ads

RPO) , Commission Revenue per order and its constituents such as Average Order Value (AOV)

  • Knowledge of the partner app features and user interface.
  • Elements of data dashboards such as CMS/ PowerBi/Compass/Salesmate
  • Understanding of Conversion Funnel - Advanced Level Week Wise /Month Wise/Day Wise

transactions across accounts , denial rates, supply metrics vs competition


Desired Skill :
  • Graduate with 4-6 years of field sales experience; Fluency in local language and working

knowledge of English

  • Good working knowledge and experience of e-commerce activities and all online marketing

channels

  • Confident, Pleasing, and a go-getter personality
  • Effective communication skills
  • Attitude & Aptitude for Sales
  • Should be a team player, working alongside people from all walks of life.
  • Analytical, good Excel skills.
  • The candidate has to be flexible, restaurant owners do not operate on 9-to-5 schedules
  • Leadership and Influencing skills: Identify, build, and use a wide network of contacts with people

at all levels, internally and externally. Achieves a good result through a well-planned approach.

  • Initiative & Flexibility: Recognizes the need to adapt to change & implement appropriate solutions.

Be able to identify opportunities and recommend/influence change to increase the effectiveness

and success of campaigns.

  • Creativity & Initiative: Demonstrate creativity & originality in your work and have the personal

drive and initiative to bring about change and help drive the business forward.

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