Growth Manager

Bambinos.live - Future School; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Bambinos.live - Future School is seeking a Growth Manager to drive customer acquisition and business growth across multiple channels. You will lead WhatsApp and email marketing, programmatic and performance marketing, and data-driven growth strategies to optimize the funnel from lead to paid enrolment.

The role requires hands-on experience with WhatsApp/email marketing, Google Ads, DSPs/O&O, and analytics. You will work with creative content and collaborate across partnerships to scale growth in

Qualifications

• 2–5 years in growth or performance marketing in B2C, EdTech, or subscription-based businesses.
• Hands-on experience building WhatsApp marketing journeys using platforms such as WATI, Interakt, Gupshup, or AiSensy.
• Experience managing email lifecycle campaigns using tools such as MoEngage, CleverTap, Klaviyo, or Mailchimp.
• Practical experience running and scaling Google Ads campaigns.
• Hands-on experience with DSPs or O&O advertising networks, with a focus on conversions and revenue.
• Strong understanding of customer acquisition funnels, conversion optimization, and lifecycle marketing.
• Proficiency in GA4, Google Sheets/Excel, and marketing dashboards.
• Ability to independently manage budgets, run experiments, identify growth opportunities, and take ownership of results.
• Good understanding of how paid, owned, earned, referral, and influencer channels work together.

Responsibilities

• Lead generation → Demo Booking → Demo Attendance → Paid Enrolment optimization across channels.
• Plan, test, and scale programmatic advertising through DSPs and O&O networks.
• Develop WhatsApp and email marketing journeys and campaigns.
• Collaborate on Google Ads, Meta Ads, and YouTube campaigns to improve acquisition performance.
• Build dashboards and reports connecting marketing spend to revenue and track CAC/ROAS.
• Identify funnel gaps and test new acquisition funnels such as webinars and lead magnets.

Skills

Growth marketing

Performance marketing

WhatsApp journeys

Email marketing

Google Ads

Programmatic advertising

Data dashboards

Tools

GA4

Job description

Collaboration: Growth, Creative, Sales, Product and Data Teams

About Bambinos

Bambinos.live is an EdTech company offering live, small-group online classes for children aged 4–15. Our programs span leadership and life skills, Chess, Mathematics, English, Science, AI, and more. We serve families across India, the Middle East, and North America, supported by technology that helps parents track their child's learning progress.

Role Overview

We are looking for a results-driven Growth Manager to lead customer acquisition and drive business growth across multiple channels. This role involves building and optimizing marketing funnels, managing campaign budgets, experimenting with new acquisition channels, and improving conversion rates from lead generation to paid enrolment.

The ideal candidate will have hands-on experience in WhatsApp and email marketing, programmatic advertising, performance marketing, and data-driven growth strategies.

Key Responsibilities

1. WhatsApp & Email Marketing

• Build and optimize WhatsApp journeys for lead nurturing, demo reminders, follow-ups, re-engagement, and conversion.
• Manage broadcast campaigns, audience segmentation, and opt-in compliance.
• Develop email lifecycle campaigns, including welcome sequences, lead nurturing, win-back, and referral campaigns.
• Monitor deliverability, engagement, and conversion metrics while conducting A/B tests.

2. Paid Acquisition & Performance Marketing

• Plan, test, and scale programmatic advertising through Demand-Side Platforms (DSPs) and owned-and-operated (O&O) networks.
• Explore new paid acquisition channels across publisher, OTT, and app networks.
• Manage and scale Google Ads campaigns across Search, Performance Max, YouTube, and Demand Gen.
• Optimize campaign budgets, audiences, bidding strategies, creatives, and landing pages.
• Collaborate across Meta and Google Ads to improve overall acquisition performance.
• Own the complete customer journey: Lead Generation → Demo Booking → Demo Attendance → Paid Enrolment.
• Identify conversion gaps and implement strategies to improve funnel performance.
• Design and experiment with new acquisition funnels, including webinars, workshops, assessments, and lead magnets.
• Ensure accurate conversion tracking across advertising platforms and GA4.

4. Content & Organic Growth

• Identify opportunities to use short-form videos, parent testimonials, teacher-led content, and SEO to generate demand.
• Work with creative teams to develop high-performing marketing content.
• Use campaign insights and performance data to guide content strategy.

5. Referral, Influencer & Partnership Marketing

• Build referral and ambassador programs to drive customer acquisition.
• Develop influencer and creator partnerships within the parenting and education space.
• Establish partnerships with schools, parent communities, and complementary brands.
• Explore community-led growth opportunities to improve acquisition efficiency.

6. Analytics, Reporting & Budget Management

• Track key metrics, including Customer Acquisition Cost (CAC), cost per demo, demo attendance rate, conversion rate, and Return on Ad Spend (ROAS).
• Analyse campaign performance by channel, course, and geography.
• Build dashboards and reports connecting marketing spend to revenue.
• Allocate budgets based on performance insights and growth opportunities.
• Present weekly performance updates and recommendations to leadership.

Required Skills & Qualifications

• 2–5 years of experience in growth marketing or performance marketing, preferably in B2C, EdTech, or subscription-based businesses.
• Hands-on experience building WhatsApp marketing journeys using platforms such as WATI, Interakt, Gupshup, or AiSensy.
• Experience managing email lifecycle campaigns using tools such as MoEngage, CleverTap, Klaviyo, or Mailchimp.
• Practical experience running and scaling Google Ads campaigns.
• Hands-on experience with DSPs or O&O advertising networks, with a focus on conversions and revenue.
• Strong understanding of customer acquisition funnels, conversion optimization, and lifecycle marketing.
• Proficiency in GA4, Google Sheets/Excel, and marketing dashboards.
• Strong analytical skills, with the ability to interpret attribution data and connect marketing performance to business outcomes.
• Ability to independently manage budgets, run experiments, identify growth opportunities, and take ownership of results.
• Good understanding of how paid, owned, earned, referral, and influencer channels work together.

Good to Have

• Hands-on experience with Meta Ads.
• Experience in EdTech, children's learning, or parent-focused B2C businesses.
• Experience marketing across India, the Middle East, and North America.
• Working knowledge of SQL, Metabase, or Looker.
• Experience with Google Tag Manager (GTM), server-side tracking, or offline conversion uploads.
• Experience building referral or affiliate programs from scratch.

Why Join Bambinos?

• Be part of a growing EdTech company serving families across multiple markets.
• Take ownership of growth strategy, experimentation, and customer acquisition.
• Work in a fast-paced environment where ideas can be tested and implemented quickly.
• Make a measurable impact on business growth and customer acquisition.