Growth Management- DGM/ GM

One97 Communications Limited; Dadri; On-site; INR 700,000 - 900,000; Full time

Job summary

One97 Communications Limited, the parent company of Paytm, is seeking an experienced growth marketer to drive user acquisition and retention for its insurance platform based in Dadri, Uttar Pradesh. The role involves developing and implementing strategies to boost user adoption, analyzing key performance indicators, and leveraging data-driven insights to enhance product offerings.

The ideal candidate will have a strong background in growth marketing, particularly within fintech or financial services, and be proficient in analytical tools such as Google Analytics and Clevertap. A collaborative and results-oriented approach is essential for success in this role.

Qualifications

• Experience in growth marketing, product growth, or related roles.
• Proven track record in driving growth within fintech or financial services.
• Strong analytical skills with proficiency in tools like Google Analytics.

Responsibilities

• Develop and execute growth strategies for insurance products.
• Design A/B tests to optimize user journeys.
• Collaborate with product and engineering teams to launch initiatives.

Skills

Growth marketing

Analytical skills

A/B testing

User engagement strategies

Tools

Google Analytics

Clevertap

SQL

Job description

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

Drive user acquisition, engagement, and retention for our Insurance platform, accelerating growth and increasing market share in the insurance investment space.

Responsibilities:

• Develop and execute data-driven growth strategies to boost user adoption and transaction volume for insurance products.
• Design and implement A/B tests and experiments to optimize user journeys, improving key metrics such as reach, CTRs, conversion rates and customer retention.
• Analyze user behavior and identify opportunities for product enhancements, marketing campaigns, and customer segmentation.
• Collaborate with product, and engineering teams to launch and refine growth initiatives.
• Monitor and report on key performance indicators (KPIs) such as CTRs, conversions, customer acquisition cost (CAC), and customer lifetime value (CLTV), providing actionable insights to stakeholders.
• Identify and leverage new distribution channels, partnerships, and digital platforms to expand reach.
• Implement user feedback loops to improve user awareness, product experience and increase conversion.
• Focus on increasing repeat investments and enhancing overall investor lifetime value.

Requirements:

• Experience in growth marketing, product growth, or related roles.
• Proven track record in driving growth, preferably within the fintech, investment, or financial services sectors.
• Strong analytical skills with proficiency in tools such as Clevertap, Moengage, Google Analytics, SQL, or similar platforms.
• Hands-on experience with A/B testing and experimentation frameworks.
• Prior experience or understanding of user acquisition, engagement, and retention strategies specific to insurance or financial service products is highly preferred.
• Familiarity with digital marketing channels, campaign management, and performance marketing techniques.
• Excellent communication, collaboration skills, and a data-driven, results-oriented approach.

A collaborative output driven program that brings cohesiveness across businesses through technology

Improve the average revenue per use by increasing the cross-sell opportunities

A solid 360 feedback from your peer teams on your support of their goals

Respect, that is earned, not demanded from your peers and manager

Compensation:

If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it.

India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.