Growth Lead

HDFC SKY; Mumbai; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

HDFC Securities is seeking a Growth Lead to drive customer acquisition, engagement, retention, and revenue growth across digital platforms. You will define and execute growth strategies, leveraging data-driven insights and cross-functional collaboration with Product, Marketing, Technology, and Analytics teams.

The role focuses on onboarding, activation, monetization, and lifecycle optimization to maximize client value and ROI across web and mobile platforms.

Qualifications

• 6–10 years of Growth, Digital Marketing, Product Growth, or Analytics roles, preferably in BFSI, Fintech, or Digital platforms.
• Strong understanding of capital markets, trading products, and investor behavior (Equity, Derivatives, Mutual Funds, etc.)
• Proven experience in driving growth through experimentation, funnel optimization, and lifecycle management.
• Strong analytical skills with hands-on experience in tools like Google Analytics, Mixpanel, Amplitude, or similar platforms.
• Experience working with cross-functional teams including Product, Marketing, Technology, and Sales.

Responsibilities

• Define and execute comprehensive growth strategies aligned to broking business goals, driving key KPIs such as account activation, trading activity, client retention, and revenue growth.
• Drive monetization initiatives across digital platforms by improving trading frequency, product adoption, and overall client engagement.
• Analyze customer trading behavior, platform usage patterns, and funnel metrics to identify drop-offs and opportunities for growth.
• Conduct deep-dive research on investor behavior, market trends, and competitor benchmarking within the broking ecosystem to identify strategic opportunities.
• Design and execute onboarding and activation journeys to improve first trade conversion and early customer engagement.
• Lead experimentation initiatives including A/B testing, nudges, campaigns, and lifecycle interventions to enhance conversion rates and ROI.

Skills

Growth strategy

Digital marketing

Analytics

Experimentation

Cross-functional collaboration

Lifecycle management

A/B testing

Tools

Google Analytics

Mixpanel

Amplitude

Job description

HDFC securities is a leading financial services firm specializing in brokerage services. We are committed to providing innovative and personalized solutions to our clients, ensuring their financial success and security.

As the Growth Lead, you will be responsible for driving customer acquisition, engagement, retention, and revenue growth across digital platforms. You will define and execute growth strategies aligned to business objectives, leveraging data-driven insights, experimentation, and cross-functional collaboration to maximize customer lifetime value and ROI.

You will work closely with Product, Marketing, Technology, and Analytics teams to build scalable growth initiatives and enhance the overall customer lifecycle across platforms.

Key Responsibilities:

• Define and execute comprehensive growth strategies aligned to broking business goals, driving key KPIs such as account activation, trading activity, client retention, and revenue growth
• Drive monetization initiatives across digital platforms by improving trading frequency, product adoption (Equity, Derivatives, MTF, IPOs, etc.), and overall client engagement
• Analyze customer trading behavior, platform usage patterns, and funnel metrics to identify drop-offs and opportunities for growth.
• Conduct deep-dive research on investor behavior, market trends, and competitor benchmarking within the broking ecosystem to identify strategic opportunities
• Design and execute onboarding and activation journeys to improve first trade conversion and early customer engagement
• Lead experimentation initiatives including A/B testing, nudges, campaigns, and lifecycle interventions to enhance conversion rates and ROI.
• Collaborate with Product and Tech teams to enhance trading platforms, improve user experience, and simplify customer journeys across web and mobile applicationa
• Work with Marketing teams to implement data-driven campaigns using new-age tools, personalization, and automation to drive acquisition and engagement
• Identify and execute growth hacking initiatives across channels (organic, paid, partnerships, referrals) to scale user base and activity.
• Monitor and optimize key business metrics such as CAC, CLV, activation rates, churn, ARPU, and campaign ROI.
• Provide regular insights and dashboards to leadership on growth performance, trends, and business impact.

What are we looking for?

• 6-10 years of experience in Growth, Digital Marketing, Product Growth, or Analytics roles, preferably in BFSI, Fintech, or Digital platforms.
• Strong understanding of capital markets, trading products, and investor behavior (Equity, Derivatives, Mutual Funds, etc.)
• Proven experience in driving growth through experimentation, funnel optimization, and lifecycle management.
• Strong analytical skills with hands-on experience in tools like Google Analytics, Mixpanel, Amplitude, or similar platforms.
• Experience working with cross-functional teams including Product, Marketing, Technology, and Sales.
• Ability to interpret large datasets and translate them into actionable growth strategies.
• Strong problem-solving mindset with a bias for execution and impact.

Must Have's

• Customer First: Strong focus on improving investor experience and making trading/investing seamless and intuitive.
• Ownership: Ability to independently drive growth initiatives end-to-end with accountability for business outcomes.
• Data-driven: Decisions driven by analytics, experimentation, and measurable results.

If you are passionate about driving scalable growth and shaping impactful customer journeys in the broking space, this role offers an opportunity to deliver measurable business imp