Growth Head

Converge Staffing Solutions; Dadri; On-site; INR 4,500,000 - 5,500,000; Full time

Job summary

Converge Staffing Solutions is seeking a growth marketing lead for its fintech app in Noida. You will own end-to-end customer lifecycle metrics and drive activation, retention and wallet usage across India’s semi-urban and rural users.

You will design experiments and collaborate with product, content, creative and analytics to scale adoption. The role requires hands-on experience with mobile growth strategies, onboarding journeys and CRM automation, plus proficiency in attribution and analytics

Qualifications

• Experience in designing and scaling user lifecycle programs, onboarding journeys, habit triggers and CRM automation.
• Strong understanding of growth marketing for mobile-first fintech/payments/commerce apps.

Responsibilities

• Act as the digital business lead for the Company's App and own end-to-end customer lifecycle KPIs.
• Design and execute growth experiments to drive activation, retention and repeat use across key flows (Add Money, Send Money, Scan & Pay, Recharge, Bill Pay).
• Drive app usage through multi-use case engagement programs and build user habits around financial transactions.
• Launch and manage referral and rewards programs to accelerate wallet penetration.
• Partner with Sales, Product, Performance Marketing and Analytics to develop targeted campaigns for activation and habit formation.
• Develop growth dashboards, define leading indicators (DAUs, MTUs, Wallet Load %, Retention, Funnel conversion) and iterate based on insights.

Skills

growth marketing

mobile apps

A/B testing

CRM automation

Tools

Appsflyer

Amplitude

CleverTap

Firebase

Google Analytics

CRM dashboards

Job description

Location- Noida

CTC-45-55L

Looking candidates from Premium Colleges with exp in Fintech ,Financial Services sector OR App based companies -Mandatory

Responsible for launching, scaling and optimizing adoption across Indias semi-urban and rural user base. You will design and execute full-funnel growth strategiesfrom DAU/MAU expansion to wallet activation, habit creation, referrals, and retention programs, working closely with product, content, creative and analytics teams.

Key Deliverables:

Act as the digital business lead for the Company's App, owning end-to-end customer lifecycle KPIs

• Design and execute growth experiments to drive activation, retention and repeat use across key flows (Add Money, Send Money, Scan & Pay, Recharge, Bill Pay amongst others)
• Drive app usage through multi-use case engagement programs and build user habits around financial transactions
• Launch and manage referral and rewards programs to accelerate wallet penetration
• Partner with the Sales, Product and Performance Marketing and Analytics teams to develop targeted campaigns for activation and habit formation
• Use tools like Appsflyer, CleverTap/Moengage/Netcore, Amplitude, Firebase and GA4 to monitor campaign effectiveness and user cohorts
• Develop and track a growth dashboards, define leading indicators (DAUs, MTUs, Wallet Load %, Retention, Funnel conversion, Cohort Decay etc.) and iterate rapidly based on insights. Coordinate across teams to course correct metrics to achieve business performance.

Skills & Capabilities Required:

Strong understanding of growth marketing in mobile-first consumer apps, ideally in fintech, payments, or commerce

• Proven experience in designing and scaling user lifecycle programs, including onboarding journeys, habit triggers and CRM automation
• Proficiency in growth tools: Appsflyer (or similar attribution), Amplitude , CleverTap (or similar engagement platform), Firebase, Google Analytics, CRM dashboards
• High comfort with experimentation, A/B testing, funnel analysis, retention cohorts and actionable metrics Ability to work across cross-functional teams Product, Tech, Sales, Creative, Analytics, and Field Ops
• Entrepreneurial, data-led, and passionate about solving for the Next Billion Users