Growth Associate - Category

Xoxoday; Bengaluru; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Xoxoday is seeking a Growth Associate to plan and execute marketing campaigns, growth experiments, and GTM activities across our product suite. The role spans from content production to data analysis, working with CSM, Product, and client teams to uncover PLG opportunities and design revenue-driving experiments.

You will leverage AI tools and automation to scale output in a fast-paced, multi-market environment, taking ownership of campaigns end-to-end and delivering measurable impact.

Qualifications

• Hands-on fluency with AI tools and platforms (ChatGPT, Claude, Figma, Power BI, PostHog, email tools) for content, data analysis, and automation.
• Strong sense of ownership; a natural custodian for content, marketing, and cross-team collaboration.
• Ability to drive multiple projects at once without letting quality slip.
• Creativity paired with exquisite taste in design and copy, and an iterative mindset that embraces feedback.
• Strong time management, communication, and coordination skills.

Responsibilities

• Plan, create, and execute marketing campaigns across global markets.
• Coordinate end-to-end launches, content production, and performance tracking.
• Run multiple campaigns simultaneously while maintaining quality and brand consistency.
• Design growth experiments and GTM activities to drive revenue.
• Leverage AI tools to scale content workflows and data analysis.
• Collaborate with CSM, Product, and clients on campaign collateral and presentations.
• Analyze campaign data and report ROI and metrics.
• Build automation workflows to increase speed and output.
• Produce on-brand content across formats.

Skills

AI Tools

Ownership

Project management

Creativity

Communication

Time management

Tools

ChatGPT

Claude

Figma

Power BI

PostHog

Email tools

Job description

About The Role This is a Growth Associate role responsible for planning and executing marketing campaigns, growth experiments, and go-to-market activities across Xoxoday product suite

About The Role This is a Growth Associate role responsible for planning and executing marketing campaigns, growth experiments, and go-to-market activities across Xoxoday product suite. The role covers the end-to-end execution of growth initiatives — from campaign planning and content production to experimentation, data analysis, and performance tracking. You'll work closely with CSM, Product, Growth, and client teams to build campaign materials, uncover product-led growth opportunities, and design experiments that directly impact revenue. This is a hands-on execution role requiring strong ownership, creativity, and operational rigor, with heavy use of AI tools and automation to scale output in a fast-paced, multi-product, multi-market environment.

Key Responsibilities

• Campaign Planning & Execution


• Create, plan, and execute marketing campaigns and growth hacks for Xoxoday products across global markets and multiple platforms.


• Coordinate end-to-end campaign launches, content production, and performance tracking.


• Run multiple campaigns simultaneously while keeping quality and brand consistency high.


• Growth Experimentation & GTM


• Design experiments that directly impact revenue and plan go-to-market activities end to end.


• Uncover product-led growth (PLG) opportunities by understanding customer needs, behaviors, and actions.


• Test, measure, and iterate on growth levers across the funnel.


• AI-Led Content & Designs


• Leverage AI tools and platforms — ChatGPT, Claude, Figma, Power BI, PostHog, and email tools — to scale content workflows, data analysis, and campaign automation.


• Build automation workflows that increase execution speed and output per person.


• Produce engaging, on-brand content across formats and products.


• Stakeholder & Client Collaboration


• Represent marketing in client meetings and align with internal teams on objectives and requirements.


• Partner with CSM, Product, and clients to shape presentation decks, campaign materials, case studies, and other collateral.


• Coordinate cross-functionally to ensure smooth, on-time delivery.


• Data, Insights & Reporting


• Analyze campaign and product data to surface insights that drive business decisions and client strategies.


• Track campaign performance, ROI, and success metrics; maintain a regular reporting cadence.


• Identify opportunities to improve outcomes and act on them.

Required Skills & Competencies

• Hands-on fluency with AI tools and platforms (ChatGPT, Claude, Figma, Power BI, PostHog, email tools) for content, data analysis, and automation.


• Strong sense of ownership; a natural custodian for content, marketing, and cross-team collaboration.


• Ability to drive multiple projects at once without letting quality slip.


• Creativity paired with exquisite taste in design and copy, and an iterative mindset that embraces feedback.


• Strong time management, communication, and coordination skills.

Experience

• Roughly 1–3 years of experience in marketing, growth, content, or related areas.


• Prior experience with SaaS, marketplace, or B2B products preferred.


• Strong written and verbal communication skills.

What Success Looks Like

• Consistent, high-quality execution of campaigns and growth experiments across products and markets.


• Measurable revenue impact from experiments and GTM activities.


• Faster, scaled content and campaign output through effective use of AI and automation.


• Strong collaboration with CSM, Product, and clients on winning materials.


• Data-driven insights that meaningfully shape business and client decisions.

Why This Role Matters Growth across Xoxoday's product suite and global markets is a direct commercial lever. This role shapes how we plan, test, and scale campaigns and GTM motions — and the person in it will have real influence over the direction and outcomes of that work.

Why Join Us

• Work at the intersection of growth, content, and GTM across high-growth products.


• High ownership from day one — you'll run your own campaigns and experiments


• Collaborate with teams across Product, Sales, CSM, and Marketing in a fast-moving org.


• Exposure to a business operating across global markets including India, Africa, the Middle East, and Europe.


• Opportunity to build growth and content infrastructure as the function scales.