Growth Associate

InCommon; Pune District; On-site; INR 500,000 - 750,000; Full time

Job summary

InCommon in Pune is seeking a growth-focused content writer to shape founder-led content across three service lines. You will own content strategy, drive engagement on LinkedIn and X, and work with video and repurposed material to build the brand and generate inbound opportunities.

The role emphasizes hands-on writing, experimentation, and data-driven optimization, with a preference for strong English skills and comfort with ambiguity. Office-based in Aundh, Pune.

Qualifications

• Excellent written and spoken English.
• Experience creating founder-led content.
• Ability to analyze data and adapt strategy.

Responsibilities

• Define and evolve content strategy based on data insights.
• Write posts for founders on LinkedIn and X by hand.
• Create video content: founder clips, leadership interview cuts, explainers.
• Repurpose long-form content for each platform and optimize for AI search.
• Experiment with formats, hooks and topics; measure performance.
• Drive distribution to reach the right audiences and turn attention into business.

Skills

Strong writing

Data-driven

Video content

Editing basics

Tools

LinkedIn

X

Claude

Job description

Location: Aundh, Pune (Full-time, in-office)

Shift timings: 11:30am to 8:30pm IST

Years of experience: 0 - 2 years

Why this role:

InCommon is the talent workforce layer for enterprise adoption of AI. We have three service lines:

• Global Capability Centres (GCCs), which build and run dedicated India-based teams for US companies
• Forward-deployed engineers (FDEs), the deployment layer for AI; and
• Building Reinforcement Learning (RL) environments.

We've done our 0 to 1, and now we want to go from 1 to 10.A big part of getting there is founder-led content. Our founders have a lot to say about how enterprises are adopting AI, and we want the right people to hear it. That's where you come in. This is a growth role: you'll experiment with founder-led content to figure out what works, get it in front of the right audience, and turn that attention into business for InCommon.

We'll be honest: there's no fixed playbook here yet. You'll be testing formats, hooks and ideas, keeping what works and dropping what doesn't. The team will be right there with you, and you'll learn a lot along the way.

What you’ll do:

You'll own founder-led content across all three service lines, and content strategy will be a big part of the job. Honestly, you'll be closer to the engagement numbers than anyone else, so we expect you to shape the strategy, not just execute it.

• Set and evolve our content strategy based on what the data tells you: which topics, formats and channels are working.
• Write posts for our founders on LinkedIn and X, largely by hand rather than with AI.
• Create video content, such as short founder clips, cut-downs from our leadership interviews and conversations, and simple explainers.
• Repurpose long-form content from our AEO (answer engine optimisation) agency into the right shape for each platform, and keep an eye on how we show up in AI search.
• Experiment constantly with formats, hooks and topics, and track what actually lands.Work on distribution: figure out how to capture attention and get our content in front of the people who matter.
• Think about how to turn that attention into business, whether that's inbound leads, conversations or partnerships.
• Build our founders' authority as credible voices in their space.
• Map content pillars to each stage of the funnel (awareness, consideration, decision) and run the content calendar.

Branding matters a lot to us. Every post shapes how the market sees InCommon, so you'll play a real part in building our brand.

Who we’re looking for:

Above all, we’re looking for a good writer with good taste.

• You can tell good writing from bad, and you can spot when something was written by AI rather than a person.
• You read and watch a lot, and you can tell us what content you consume.
• You've made something of your own, like a blog, newsletter, LinkedIn or X presence, or videos, or worked on content before. This isn’t a hard requirement, but it certainly helps.
• You’re comfortable with video, or keen to learn.
• You like working from data and aren’t afraid to change course when the numbers say so.
• Excellent written and spoken English, since our audience is largely in the US.
• You're comfortable with ambiguity and like experimenting.

Tools and logistics:

You'll work mostly in LinkedIn, X and Claude, alongside video editing and analytics tools. We’ll train you on anything new.