Growth and Marketing Associate

The Professeer; Mumbai; On-site; INR 650,000 - 700,000; Full time

Job summary

TheProfesseer is seeking a full-time Growth & Marketing Associate in Mumbai to help grow TheProfesseer and CourtsDaily. You'll work with the founders to build the growth and marketing vertical in an emerging field of litigation analytics in India.

This is not a traditional sales or marketing role. You'll educate customers, publish thought leadership, conduct product demos, speak to lawyers and law firms, attend conferences, create social content, and help translate market insights into

Qualifications

• 1–2 years of growth marketing or B2B SaaS experience.
• Experience with SEO, GEO, Google Analytics, and Search Console.
• Experience with Google Ads and LinkedIn Ads.

Responsibilities

• Own the content calendar and publish across social media relevant to user personas.
• Develop and execute an SEO and GEO strategy, including keyword research and content planning.
• Plan and optimize performance marketing campaigns (Google, LinkedIn, etc.).
• Improve website conversions by testing landing pages and calls‑to‑action.
• Track marketing performance with GA4, PostHog, and Search Console.
• Generate qualified leads and coordinate with product team.
• Build relationships with law firms, universities and research orgs.

Skills

Growth marketing

Content marketing

B2B SaaS marketing

SEO

Google Analytics

Google Ads

LinkedIn Ads

Marketing automation

Tools

Ahrefs

Semrush

Google Analytics

Google Search Console

Job description

Full-time · Hybrid · Mumbai · 1–2 years experience · Applications due 15 August 2026

About the role

We are looking for a full-time Growth & Marketing Associate to help grow TheProfesseer and CourtsDaily.

This is an opportunity to join an early-stage company where you'll work directly with the founders, build the growth and marketing vertical and help shape a new field of litigation analytics in India. This is not a traditional sales or marketing role. You're not selling insurance or pure legal workflow tools. You're helping build an entirely new category.

Every day, millions of court records are generated across India. Hidden within them are answers to questions that lawyers, businesses, researchers and policymakers have never been able to answer at scale. We're building the data infrastructure that will shape litigation related decisions and enable risk analytics.

Because it's a new field in India, your job will be broader than sales. You'll educate customers, distribute thought leadership, conduct product demonstrations, speak to lawyers and law firms, attend conferences, create social media content, explain how AI and litigation analytics can transform legal practice, collect feedback, and work with the product team to translate market insights into better products.

If you're curious, comfortable working in an interdisciplinary team of lawyers, engineers and data scientists, enjoy meeting people, and are excited about building a sales and marketing function from scratch, you'll thrive here.

Key Responsibilities

You will be working closely with the CEO on these functions.

Key responsibilities for marketing:

• Own the content calendar and execute consistent publishing across social media relevant to our user personas.
• Develop and execute an SEO and GEO strategy, including keyword research, on-page optimisation, backlink opportunities and content planning.
• Plan and optimize performance marketing campaigns (primarily Google and LinkedIn but also other channels such as Instagram, law schools, law magazines and journals, legal tech conferences, etc.) where appropriate.
• Improve website conversion by testing landing pages, calls-to-action and user journeys.
• Track and report marketing performance using tools such as Google Analytics 4, Posthog, Google Search Console.

Key responsibilities for Sales:

• Generate qualified leads for products in the pipeline
• Conduct product demonstrations, channelize feedback and co-ordinate with the product team
• Build relationships with law firms, universities and research organizations

Desired Profile

• Excellent communication skills and confidence in public speaking
• 1–2 years of experience in growth marketing, content marketing or B2B SaaS marketing. Here, specific experience in the marketing of knowledge products or legal-tech is preferred, but not essential.
• Hands‑on experience with SEO, GEO, Google Analytics, Google Search Console, and tools such as Ahrefs or Semrush.
• Experience running and analysing Google Ads and/or LinkedIn Ads.
• Comfortable using AI tools (ChatGPT, Claude, etc.) and marketing automation tools.

Compensation

Rs. 6,50,000–Rs. 7,00,000 p.a. plus a performance linked bonus.