growth and business - max and wallet

CRED; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

CRED in Bengaluru is seeking a growth-oriented product/PM professional to own wallet & growth campaigns. You will partner with product, design, marketing, and rewards teams to execute end-to-end campaigns across in-app channels and own A/B tests to optimize KPIs.

Analyze metrics, build hypotheses, and surface learnings with Mixpanel and SQL to drive activation, engagement, and retention in a fast-paced environment.

Qualifications

• 1–3 years in product management or growth roles.
• High energy with end-to-end execution bias.
• Strong analytical skills to turn data into insights.
• Familiar with Mixpanel and basic SQL queries.
• Empathy for end users and understanding their needs.
• Excellent communication and presentation skills.
• Collaborative mindset and ability to work with stakeholders.
• Comfortable in a fast-paced, dynamic environment.

Responsibilities

• Campaign creation, execution and monitoring across in-app channels.
• Launch and optimize campaigns tied to business objectives.
• Devise growth campaigns that move key baselines.
• Track metrics and identify incremental optimization opportunities.
• Design, implement, and analyze A/B tests end-to-end.
• Surface learnings and iterate quickly to drive uplift.
• Work with product, design, marketing, and engineering teams.
• Document test plans, results, and key learnings.

Skills

Growth mindset

Execution bias

Analytical thinking

End-user empathy

Attention to detail

Communication & presentation

Cross-functional collaboration

Prioritization under pressure

Tools

Mixpanel

SQL

Job description

about the role

you will be the hands-on driver of our wallet and max (rent & education) growth initiatives. working closely with product, design, marketing, and rewards teams, you’ll take strategic briefs, execute end-to-end campaigns across all in-app channels, and own a/b tests to optimize for business KPIs.

key responsibilities

• campaign creation, execution and monitoring:
• launch and optimize campaigns across in-app banners, push notifications, email, and other owned channels, tied to business objectives.
• devise innovative growth campaigns that have the potential to shift baselines on the metrics you own
• track your charter’s / lob’s daily / weekly performance like a hawk and be on a continuous lookout of every incremental optimisation opportunity or any red flags that bubble up
• a/b testing & optimization:
• design, implement, and analyze a/b tests-from hypothesis through to rollout recommendations.
• surface learnings and iterate quickly to drive continuous uplift.
• truth seeking and user understanding:
• dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth. you need to be committed to finding the truth, regardless of preconceptions or assumptions.
• analytical rigor will be an essential part of your role as you analyze data to get insights, build hypotheses, identify opportunities and measure success of experiments conducted
• use mixpanel (or equivalent) and basic dashboards / sql queries to track campaign performance and user behavior.
• track your core kpis (e.g., activation rates, wallet loads, rent-payment transactions, re-engagement) with the help of analytics team
• cross-functional collaboration:
• part of your mandate is to promote seamless integration of growth initiatives across all departments.
• work closely with product, design, marketing, and engineering teams to align on creative assets, user journeys, incentive structures and work with teams on large campaigns
• liaise with the business and product leads for campaign briefs, strategic priorities, and stakeholder updates.
• process & documentation:
• maintain clear play-books and campaign templates.
• document test plans, results, and key learnings.

must-have qualifications

• 1 year - 3 years in product management or growth roles
• high energy, proven executional bias for action - comfortable owning the end-to-end “doer” work.
• strong analytical skills, with the ability to translate complex data into actionable insights.
• good to have - able to navigate mixpanel (or similar) and write simple sql queries.
• empathy for end consumers, with a focus on identifying and addressing their needs and pain points
• strong attention to detail - ensuring error-free campaign setup.
• excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences
• collaborative mindset and ability to juggle multiple stakeholders
• comfortable working in a fast-paced, dynamic environment and managing multiple competing priorities