Growth Analyst (Paid Acquisition)

Jobgether; India; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

AI exposure to growth strategies

Conference exposure (ICLR/ICML/NeurIPS

Autonomy in a fast-paced environment

Collaborative, diverse culture

Job summary

Jobgether is seeking a Growth Analyst (Paid Acquisition) based in India to accelerate growth for a global talent marketplace. You will own Meta and Google Ads campaigns, build data-driven strategies, and optimize for applicant quality and onboarding outcomes.

You will collaborate with marketplace operations, talent, creative, and analytics teams to scale acquisition across multiple countries and channels, including emerging platforms. A proactive, experimental mindset is essential.

Qualifications

• 2–4 years of relevant experience in performance marketing, paid acquisition, or digital advertising campaign management.
• Hands-on experience managing both Meta Ads Manager and Google Ads, including setup, targeting, budgeting, bidding, testing, and optimization.
• Proven track record of improving acquisition efficiency and conversion quality, evidenced by measurable results.
• Strong analytical skills with spreadsheets, dashboards, funnel metrics, conversion tracking, UTMs, and attribution data.
• Familiarity with GA4 and Google Tag Manager for measurement and analysis.

Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Meta Ads and Google Ads.
• Develop targeting strategies by audience, geography, job categories, and skills.
• Manage budgets, bidding, testing, and ongoing optimization.
• Translate demand and timelines into acquisition plans.
• Track the funnel from click to onboarding and optimize costs per qualified applicant.
• Collaborate with operations, talent, creative, and analytics teams on journeys and conversion.
• Evaluate new channels like TikTok, X, and job networks.

Skills

Performance marketing

Paid acquisition

Digital advertising

Google Ads

Meta Ads

GA4

Google Tag Manager

UTM tracking

Campaign optimization

Data analysis

Spreadsheets

Tools

GA4

Google Tag Manager

UTM tracking

Campaign dashboards

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Analyst (Paid Acquisition) based in India.

We are seeking a results-driven Growth Analyst to accelerate growth within a global talent marketplace by attracting qualified professionals through strategic paid acquisition. In this role, you will take ownership of campaigns across Meta and Google Ads, driving growth through data-driven marketing initiatives. You will connect advertising investments to meaningful business outcomes, optimizing campaigns for applicant quality, qualification, and successful onboarding. Working closely with marketplace operations, talent, creative, and analytics teams, you will develop acquisition strategies aligned with evolving business needs. This opportunity offers hands‑on ownership, analytical challenges, and the freedom to experiment with new growth approaches. You will contribute directly to marketplace expansion in a fast‑paced, innovative, and AI‑driven environment.

Accountabilities

• Plan, launch, manage, and optimize paid acquisition campaigns across Meta Ads and Google Ads.

• Develop targeting strategies based on audiences, geographies, job categories, and professional skill sets.

• Manage campaign setup, budgets, bidding strategies, creative testing, and ongoing optimization.

• Translate marketplace demand, priority roles, talent requirements, and business timelines into effective acquisition plans.

• Adjust campaign priorities and strategies in response to changing marketplace demand and business objectives.

• Track the entire acquisition funnel, from advertising clicks and applications through qualification, selection, and onboarding.

• Optimize cost per qualified applicant and cost per onboarded professional while improving acquisition efficiency and applicant quality.

• Identify the audiences, messaging, and channels that generate the strongest downstream business outcomes.

• Conduct experiments across audiences, keywords, creatives, messaging, landing pages, and bidding strategies to improve conversion rates.

• Collaborate with marketplace operations, creative, and analytics teams to improve application journeys and conversion performance.

• Evaluate additional acquisition channels, including TikTok, X, job advertising networks, and other relevant platforms.

• Monitor advertising spend, acquisition costs, conversion rates, and funnel performance.

• Leverage spreadsheets, campaign dashboards, GA4, Google Tag Manager, UTMs, and attribution data to analyze performance and inform decisions.

• Communicate actionable insights and recommendations regarding campaign effectiveness, optimization opportunities, and future growth initiatives.

• Develop scalable acquisition strategies that can be replicated across different roles, markets, and professional audiences.

Requirements

• 2–4 years of relevant experience in performance marketing, paid acquisition, or digital advertising campaign management.

• Hands‑on experience managing both Meta Ads Manager and Google Ads, including campaign setup, targeting, budgeting, bidding, testing, and optimization.

• Proven track record of improving acquisition efficiency and conversion quality, supported by measurable campaign results.

• Strong analytical skills and experience working with spreadsheets, campaign dashboards, funnel metrics, conversion tracking, UTMs, and attribution data.

• Familiarity with GA4 and Google Tag Manager for campaign measurement and performance analysis.

• Ability to evaluate marketing performance beyond clicks and applications, focusing on qualification, selection, onboarding, and business outcomes.

• Strong operational ownership and ability to manage multiple campaigns while adapting quickly to changing priorities.

• Excellent communication and collaboration skills, with the ability to work effectively across marketplace operations, talent, creative, and analytics teams.

• A proactive, results‑oriented mindset with strong problem‑solving abilities and a commitment to experimentation and continuous improvement.

• Experience with TikTok Ads, X Ads, job advertising networks, or other acquisition channels is an advantage.

• Previous experience in talent marketplace growth, job platforms, or high-volume lead generation is preferred.

• Experience managing campaigns across multiple countries or targeting specialized professional audiences is a plus.

• Familiarity with advertising policies applicable to employment‑related campaigns is beneficial.

• Candidates must demonstrate direct, hands‑on ownership of Meta and Google Ads campaigns; experience limited to campaign reporting or coordination is not sufficient.

Benefits

• Opportunity to work at the forefront of artificial intelligence and contribute to the development of advanced AI models through expert datasets, reinforcement learning environments, and research benchmarks.

• Exposure to cutting‑edge AI research and opportunities to contribute to work presented at leading conferences such as ICLR, ICML, and NeurIPS.

• Opportunity to bring frontier AI innovations into enterprise environments and solve real‑world business challenges.

• Collaboration with exceptional colleagues with experience at leading technology companies, including Google, Meta, and Amazon.

• Fast‑paced, startup‑like environment offering ownership, autonomy, and meaningful professional impact.

• Opportunity to contribute to innovative projects within a rapidly evolving AI ecosystem.

• Inclusive and diverse workplace culture that values authenticity, collaboration, and individual contributions.