Growth Affiliates-Paytm Money

Paytm; Dadri; Sur place; INR 1 800 000 - 3 600 000; Plein temps

Résumé du poste

Lever, Inc. is seeking a senior affiliate/performance marketing leader in India to drive end-to-end channel growth, onboarding partners, and expanding the DRA model within a regulated financial services context.

The candidate will optimize CAC/ROI, manage networks such as vCommission, Admitad, and Impact, and collaborate with Product, Compliance, and Marketing to align growth with regulatory requirements.

Qualifications

• Experience in affiliate/performance marketing, preferably in stock broking/fintech.
• Strong understanding of broking acquisition funnels (Signup, KYC, First Trade).
• Proven track record of scaling affiliate channels with measurable ROI.

Responsabilités

• Own end-to-end affiliate channel performance from onboarding to scale.
• Build and manage relationships with affiliate networks and direct partners.
• Set up and scale new channels like DRA (Digital Referral Agent).
• Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates.
• Own channel-level reporting: CAC, ROI, cohort performance, and fraud detection.

Connaissances

Affiliate marketing

Performance marketing

Fintech domain

CAC/ROI optimization

Stakeholder management

Outils

vCommission

Admitad

Impact

Description du poste

Key Responsibilities:-

• 1. Channel Ownership & Growth
• Own end-to-end affiliate channel performance from partner onboarding to scale
• Drive acquisition with a focus on quality metrics (IR FT), not just volume
• Build a sustainable and scalable affiliate growth engine
• 2. Partner Ecosystem Development
• Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms
• Onboard and scale high-quality direct affiliates and strategic partners
• Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)
• 3. DRA Channel Buildout
• Set up and scale the DRA (Digital Referral Agent) channel
• Ensure compliance with regulatory requirements and internal policies
• Define onboarding, training, tracking, and payout mechanisms for DRAs
• 4. Performance & Optimization
• Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates
• Drive continuous experimentation across creatives, messaging, and partner cohorts
• Improve affiliate-driven funnel metrics: Signup KYC IR FT
• 5. Analytics & Governance
• Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics
• Implement strong tracking, attribution, and fraud detection mechanisms
• Ensure traffic quality and prevent misuse or arbitrage
• 6. Cross-functional Collaboration
• Work closely with Product, Marketing, Compliance, and Analytics teams
• Influence onboarding flows and growth experiments for affiliate traffic
• Align affiliate strategy with broader acquisition and business goals
• Requirements
• 810 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech
• Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)
• Proven track record of scaling affiliate channels with measurable ROI
• Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships
• Experience or exposure to DRA model and regulatory frameworks in financial services
• Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis
• Experience in managing large budgets and optimizing for efficiency at scale
• Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.
• Good to Have
• Experience in high-scale consumer internet / fintech platforms
• Exposure to fraud detection and traffic quality frameworks
• Understanding of compliance constraints in broking/financial products