Growth Affiliates-Paytm Money

Paytm; Bengaluru; Presencial; INR 3.000.000 - 6.000.000; Jornada completa

Descripción de la vacante

Paytm in Bengaluru, India seeks a senior affiliate growth lead to own end-to-end performance across partner onboarding, scale, and ROI. You will manage networks (vCommission, Admitad, Impact) and scale direct affiliates and strategic partners, while ensuring compliance and strong analytics.

You will drive CAC/LTV driven decisions, optimize funnels, and build a scalable affiliate engine with cross-functional teams including Product, Marketing, and Compliance.

Formación

• 8-10 years of experience in affiliate / performance marketing, with mandatory experience in stock broking / fintech
• Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)
• Proven track record of scaling affiliate channels with measurable ROI
• Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships
• Experience or exposure to DRA model and regulatory frameworks in financial services
• Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis
• Experience in managing large budgets and optimizing for efficiency at scale
• Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams

Responsabilidades

• Own end-to-end affiliate channel performance from partner onboarding to scale
• Drive acquisition with a focus on quality metrics (IR FT), not just volume
• Build a sustainable and scalable affiliate growth engine
• Build and manage relationships with affiliate networks and partners
• Onboard and scale high-quality direct affiliates and strategic partners
• Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities)
• Set up and scale the DRA channel and define onboarding, tracking, and payout mechanisms
• Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates
• Drive continuous experimentation across creatives, messaging, and partner cohorts
• Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics
• Implement tracking, attribution, and fraud detection mechanisms
• Ensure traffic quality and prevent misuse or arbitrage
• Work closely with Product, Marketing, Compliance, and Analytics teams

Conocimientos

Affiliate marketing

Performance marketing

Fintech/stock broking

CAC optimization

LTV analysis

Cohort analysis

ROI scaling

Partner ecosystems

Herramientas

vCommission

Admitad

Impact

Descripción del empleo

Key Responsibilities:-

1. Channel Ownership & Growth

• Own end-to-end affiliate channel performance from partner onboarding to scale
• Drive acquisition with a focus on quality metrics (IR FT), not just volume
• Build a sustainable and scalable affiliate growth engine

2. Partner Ecosystem Development

• Build and manage relationships with affiliate networks (vCommission, Admitad, etc.), fin-influencers, publishers, and deal platforms
• Onboard and scale high-quality direct affiliates and strategic partners
• Identify and unlock new affiliate growth opportunities (content, comparison platforms, communities, etc.)

3. DRA Channel Buildout

• Set up and scale the DRA (Digital Referral Agent) channel
• Ensure compliance with regulatory requirements and internal policies
• Define onboarding, training, tracking, and payout mechanisms for DRAs

4. Performance & Optimization

• Optimize payouts, funnels, and landing journeys to improve CAC and conversion rates
• Drive continuous experimentation across creatives, messaging, and partner cohorts
• Improve affiliate-driven funnel metrics: Signup KYC IR FT

5. Analytics & Governance

• Own channel-level reporting: CAC, ROI, cohort performance, partner-level metrics
• Implement strong tracking, attribution, and fraud detection mechanisms
• Ensure traffic quality and prevent misuse or arbitrage

6. Cross-functional Collaboration

• Work closely with Product, Marketing, Compliance, and Analytics teams
• Influence onboarding flows and growth experiments for affiliate traffic
• Align affiliate strategy with broader acquisition and business goals

Requirements

• 810 years of experience in affiliate / performance marketing, withmandatory experience in stock broking / fintech
• Strong understanding of broking acquisition funnels (Signup KYC IR First Trade)
• Proven track record of scaling affiliate channels with measurable ROI
• Hands-on experience with affiliate networks (vCommission, Admitad, Impact, etc.) and direct partnerships
• Experience or exposure toDRA model and regulatory frameworksin financial services
• Strong analytical skills ability to drive decisions using CAC, LTV, cohort analysis
• Experience in managing large budgets and optimizing for efficiency at scale
• Strong stakeholder management and ability to work across Product, Compliance, and Marketing teams.

Good to Have

• Experience in high-scale consumer internet / fintech platforms
• Exposure to fraud detection and traffic quality frameworks
• Understanding of compliance constraints in broking/financial products