Group Product Manager

SUN PHARMA; Mumbai City; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Sun Pharma is seeking a Group Product Manager – CHC to lead OTC/OTX brand plans in South-East Asia and the Indian Sub-continent. You will partner with in-country Brand Managers to translate global strategy into local activations, drive commercial impact, and manage integrated campaigns across markets.

The role involves travel and collaboration with Medical/Regulatory, Supply Chain, Digital, and CMI teams. MBA in Marketing and 5–8 years of relevant experience are required.

Qualifications

• MBA in Marketing is required.
• 5–8 years of product & trade marketing experience across markets.
• Strong communication and negotiation skills.
• Experience with multiple markets or regional teams is preferred.

Responsibilities

• Lead cross-market brand plans and translate global strategy into local campaigns (OTC/OTX).
• Manage ATL/BTL and digital campaigns across markets, coordinating with agencies and internal teams.
• Support sales enablement, in-store execution, and promotional planning.
• Track KPIs, ROI, and budget performance; prepare dashboards and reviews.
• Collaborate with Medical/Regulatory, Supply Chain, Digital, and CMI teams.

Skills

Product & Trade Marketing

Brand management

Campaign management

Excel proficiency

Multi-market experience

Agency management

Negotiation skills

Education

MBA in Marketing

Tools

Microsoft Excel

Job description

Job Description:

Job Title:

Group Product Manager – CHC

Business Unit:

Marketing – Emerging Markets

Function:

Emerging Market

Location:

Mumbai

At Sun Pharma, we commit to helping you“Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self‑drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

What will you do?

The person would be responsible for OTC/X business in select markets in South-East Asia & Indian Sub-continent (ex-India) by partnering with in-country Brand Managers to drive consistent brand & trade strategy execution. This role is responsible for translating global brand direction into strong local activations, ensuring alignment while delivering commercial impact. The incumbent shall manage integrated campaigns, support portfolio growth, and act as a key bridge between global and country teams.

Individual will be expected to work across one or more focus markets such as Thailand, Myanmar, Malaysia, and Bangladesh, depending on business priorities and project needs.

This role will have an international travel requirement of at least 4-6 week-long trips per year.

Areas of Responsibility:

• Support development and execution of annual brand plans aligned to regional and country business objectives
• Work closely with in-country Brand Managers to adapt global strategy into relevant local initiatives
• Ensure consistency of brand positioning, messaging, and visual identity across markets
• Analyze market trends, competitive activity, and consumer insights to identify growth opportunities

Campaign & Activation Management

• Lead execution of ATL, BTL and digital campaigns across multiple markets
• Coordinate with creative agencies, media partners, and internal stakeholders
• Partner with in-country teams to ensure timely rollout of campaigns in retail and pharmacies
• Track campaign performance and recommend optimization actions

Sales Enablement & Trade Support

• Work with Sales and Trade Marketing to drive strong in-store execution
• Support promotional planning and channel-specific initiatives

Budget & Performance Management

• Assist in managing brand budgets and monitoring ROI
• Track KPIs such as market share, distribution, and campaign effectiveness
• Prepare dashboards, reviews, and performance presentations

Innovation and Cross-Functional Collaboration

• Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits.
• Coordinate with business development teams to build business cases for future products
• Work closely with Medical/Regulatory, Supply Chain, Digital, CMI, and external agencies
• Collaborate with in-country Brand Managers to ensure smooth execution

Educational Qualification:

• MBA in Marketing

Experience and Skills:

• 5-8 years of product & trade marketing experience
• Good communication & negotiation skills
• Proficient in excel ~ comfortable in managing large data files & analyzing information
• Experience working with multiple markets or regional teams preferred
• Proven agency management and integrated campaign experience
• Relationship oriented & a good collaborator.

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!