Group Head - Paid Media | Location: Mumbai | 11 December

PivotRoots; Mumbai; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

A leading digital marketing agency in Mumbai seeks a Group Head of Paid Media to develop and execute comprehensive digital media strategies. You will have a key role in driving brand awareness, customer acquisition, and revenue growth. The ideal candidate has over 10 years of experience managing paid media across various channels, strong analytical skills, and proven team leadership abilities. This is a permanent position offering a dynamic work environment and equal opportunities for all candidates.

Qualifications

• 10+ years managing paid media across PPC, display, social, programmatic.
• Strong exposure to both brand and performance marketing.
• Hands-on experience with key platforms/tools.

Responsibilities

• Develop data-driven paid media strategies aligned with business goals.
• Establish streamlined processes for campaign delivery.
• Mentor and guide paid media specialists.

Skills

Data interpretation

Team leadership

Stakeholder management

Education

Bachelor’s degree in Marketing/Business or related field

Master’s preferred

Tools

Google Ads

Facebook Ads Manager

DV360

Job description

Job Description & Work Exp.

As the Group Head of Paid Media, you will be pivotal in developing and executing comprehensive Digital Media strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a seasoned professional with a deep understanding of various paid media channels as well as the drive to work across paid, owned, and earned media to deliver successful campaigns while leading and nurturing a team of Digital professionals effectively.

Responsibilities

• Paid Media Strategy & Planning – Develop data‑driven paid media strategies aligned with business goals, set KPIs, drive AOPs, finalize monthly plans, lead pitches, and identify cross‑sell opportunities.
• Campaign Execution & Optimization – Establish streamlined processes, oversee multi‑channel campaign delivery, monitor performance, and implement optimizations based on data and competitive insights.
• Thought Leadership & Best Practices – Stay updated on industry trends, attend key platform best‑practice sessions (Google/Meta), and participate in relevant industry forums.
• Team Leadership & Development – Mentor and guide paid media specialists, foster a collaborative learning culture, and ensure process adherence across campaign workflows.
• Cross‑functional Collaboration & Reporting – Work with internal teams and external partners for integrated campaigns, and build reporting frameworks to share insights, automate where possible, and update leadership regularly.

Skills and Qualifications

• Education – Bachelor’s degree in Marketing/Business or related field; Master’s preferred.
• Experience – 10+ years managing paid media across PPC, display, social, programmatic, with strong exposure to both brand and performance marketing.
• Analytical Ability – Strong data interpretation skills with the ability to derive insights and actionable recommendations.
• Technical Proficiency – Hands‑on experience with key platforms/tools like Google Ads, Facebook Ads Manager, DV360, ad‑serving tools, and BAV tools.
• Leadership & Communication – Proven team leadership experience along with excellent communication and stakeholder management skills.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

We’ve got your details and we’ll be in touch soon.
Till then, stay awesome!