Job Title: Graphic Designer & Video Editor (AI-Driven)
Location: Mohali (On-site)
Shift: US Night Shift (7:30 PM – 4:30 AM IST)
Market: United States (Residential Solar)
About the Role
We are looking for a highly creative and performance-driven Creative Designer & Video Content Specialist who can own end-to-end visual content production. This role blends design, video production, and AI-powered workflows to create high-impact creatives that drive engagement and conversions in the US residential solar market.
Key Responsibilities
- Multi-Format Design
- Create high-impact static creatives for Facebook, Instagram, LinkedIn, and landing pages
- Design technical diagrams, solar process infographics, pitch decks, and website visuals
- Develop scroll-stopping ad creatives optimized for performance and conversions
- Video Production
- Script, edit, and produce short-form videos (Reels, TikToks, Shorts)
- Create mid-form educational and explainer videos for YouTube
- Add motion graphics, subtitles, transitions, and strong hooks tailored for US audiences
- AI-Integrated Creative Workflow
- Leverage AI tools to enhance speed and quality of content production, including:
- ChatGPT for script ideation, hooks, and ad angles
- Higgsfield, Krea for visual generation and concept exploration
- HeyGen for AI avatar-based content
- InVideo for rapid video prototyping
- Other emerging AI tools for creative experimentation
- Combine AI efficiency with strong human creative judgment
- Ad Creative Optimization
- Collaborate with the marketing team to A/B test creatives
- Develop multiple variations (headlines, thumbnails, hooks, CTAs)
- Suggest new creative strategies based on performance data insights
- Continuously optimize creatives to improve conversion rates and reduce CPL
- Brand Consistency
- Maintain and evolve brand guidelines to ensure premium, clean, and trustworthy visuals
- Align all creatives with US market aesthetics and expectations
- Balance performance marketing goals with strong brand positioning
- Asset & Workflow Management
- Independently manage the creative production pipeline
- Maintain an organized library of raw footage, templates, thumbnails, and final assets
- Build reusable templates to scale content production efficiently
Qualifications
- 2–5 years of experience in graphic design and video content creation
- Strong portfolio showcasing ad creatives, motion graphics, and video editing
- Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
- Experience with AI creative tools is highly preferred
- Understanding of performance marketing creatives (especially for US audience)
- Ability to work in a fast-paced, high-ownership environment