Graphic Designer

Pluckk; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Pluckk is seeking an experienced Graphic Designer to drive the visual identity across packaging, branding, and digital assets within the FMCG portfolio.

The role requires a strong eye for aesthetics, consumer psychology, and proficiency in modern design workflows, including AI-assisted concepts and rapid prototyping for retail and digital channels.

Qualifications

• Bachelor's degree in Graphic Design or a related field.
• 7–8 years of professional graphic design experience.
• Proven experience across end-to-end commercial packaging, retail/POS materials, and digital brand execution.
• Experience in FMCG, Food & Beverage, Consumer Goods, or Wellness sectors preferred.
• Portfolio demonstrating relevant commercial design experience.

Responsibilities

• Design and iterate primary and secondary packaging for new and existing food/beverage lines.
• Create realistic 3D product mockups and visuals for internal reviews, listings, and presentations.
• Leverage AI-enabled workflows for mood boards, concept generation, and visuals.
• Develop shopper-facing assets for retail impact and conversion, including standees and end-cap displays.
• Prepare print-ready artwork for packaging and retail vendors.

Skills

Brand design

Packaging design

3D mockups

Retail POS materials

AI-enabled workflows

Education

Bachelor's degree in Graphic Design

Tools

GenAI tools

Adobe Creative Suite

Job description

The Graphic Designer will be responsible for creating visually compelling brand, packaging, retail, and digital assets across the FMCG portfolio. The role requires a keen eye for clean aesthetics, an understanding of consumer psychology, and strong knowledge of modern design workflows. The role will help ensure products stand out across crowded retail shelves and digital platforms while maintaining strong brand consistency and commercial impact.

Key Responsibilities

1. Commercial Packaging Design

• Design and iterate primary and secondary packaging for new and existing food and beverage product lines.
• Develop packaging concepts that effectively communicate product benefits, brand positioning, and consumer appeal.
• Ensure packaging designs are commercially viable and aligned with brand guidelines.

2. 3D Mockups & Rapid Prototyping

• Create realistic 3D product mockups and conceptual visualisations for internal stakeholder reviews.
• Develop product visuals for e-commerce listings, presentations, and investor presentations.
• Rapidly develop and iterate concepts based on stakeholder feedback.
• Create social media graphics, email templates, website banners, and performance marketing ads.
• Adapt creative assets across multiple digital formats while maintaining visual consistency.

4. AI-Augmented Design Workflows

• Leverage GenAI tools and workflows for rapid mood boarding and concept generation.
• Use AI tools for lifestyle background generation and visual exploration to support product photography and advertising concepts.
• Explore emerging AI-enabled workflows to improve creative speed and output.
• Conceptualise and design high-impact retail and Point of Sale (POS) materials, including standees, shelf barkers, wobblers, and end-cap displays.
• Develop shopper-facing assets designed to capture attention and support conversion.
• Prepare print-ready artwork for packaging and retail vendors, ensuring high-fidelity physical output.

6Qualifications and Experience

• Bachelor's degree or equivalent qualification in Graphic Design, Visual Communication, Fine Arts, or a related field.
• 7–8 years of professional graphic design experience.
• Proven experience across end-to-end commercial packaging, retail/POS materials, and digital brand execution.
• Experience in FMCG, Food & Beverage, Consumer Goods, or Wellness sectors will be preferred.
• Candidates must have a comprehensive portfolio demonstrating relevant commercial design experience.