Urgent Requirement | Graphic Designer

Sera Natural; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Sera Natural seeks a Creative Designer to craft brand-aligned graphics for social media, ads, ecommerce listings, and campaigns. You will translate briefs into visually compelling creatives and ensure consistency across typography, colors, layouts, imagery, and visual language.

You will own design across formats and platforms, contribute to video edits and motion graphics, and stay current with trends to drive multi-channel campaigns.

Qualifications

• Strong expertise in Adobe Photoshop and Illustrator.
• Working knowledge of Premiere Pro and After Effects.
• Strong understanding of typography, color, composition, layout, and visual hierarchy.
• Experience in social media, digital campaigns, performance ads, and ecommerce creatives.
• Ability to manage multiple projects, take ownership, and meet deadlines.

Responsibilities

• Create high-quality graphics for social media, ads, website, marketplaces, and digital campaigns.
• Translate marketing briefs and product USPs into visually compelling creatives aligned with brand identity.
• Maintain consistency across typography, colors, layouts, imagery, and overall visual language.
• Design engaging posts, carousels, stories, reel covers, banners, and promotional creatives.
• Create product listing images, infographics, banners, and promotional assets for marketplaces.
• Edit short-form videos, reels, UGC content, and product videos for social and advertising.
• Add basic motion graphics, transitions, text animation, captions, and visual effects.
• Adapt creatives across formats such as 1:1, 4:5, 9:16, and 16:9.

Skills

Creative design

Time management

Attention to detail

Brand awareness

Communication

Tools

Photoshop

Illustrator

Premiere Pro

After Effects

Figma

Canva

Job description

Role & Responsibilities

1. Creative Design & Brand Communication:

• Create high-quality graphics for social media, ads, website, marketplaces, and digital campaigns.
• Translate marketing briefs and product USPs into visually compelling creatives aligned with brand identity.
• Maintain consistency across typography, colors, layouts, imagery, and overall visual language.

2. Social Media & Performance Creatives:

• Design engaging posts, carousels, stories, reel covers, banners, and promotional creatives.
• Create conversion-focused creatives for Meta Ads, Google Ads, and other performance campaigns.
• Develop multiple creative variations with different hooks, layouts, offers, and messaging for testing.

3. E-commerce & Marketplace Design:

• Create product listing images, infographics, banners, and promotional assets for Amazon, Flipkart, Nykaa, Blinkit, and other platforms.
• Design A+ Content, website banners, landing-page visuals, and campaign assets.
• Ensure product benefits and key claims are communicated clearly and effectively.

4. Video & Creative Adaptation:

• Edit short-form videos, reels, UGC content, and product videos for social and advertising.
• Add basic motion graphics, transitions, text animation, captions, and visual effects.
• Adapt creatives across formats such as 1:1, 4:5, 9:16, and 16:9.

5. Innovation & Trend Adaptation:

• Stay updated with latest design, skincare, beauty, D2C, and social media trends.
• Track competitor creatives and bring fresh ideas for campaigns and content.
• Experiment with new layouts, visual styles, and AI-assisted creative tools.

Key Requirements

• Strong expertise in Adobe Photoshop and Illustrator.
• Working knowledge of Premiere Pro and After Effects.
• Strong understanding of typography, color, composition, layout, and visual hierarchy.
• Experience in social media, digital campaigns, performance ads, and e-commerce creatives.
• Ability to manage multiple projects, take ownership, and meet deadlines.

Bonus

• Experience with D2C, e-commerce, skincare, beauty, or personal care brands.
• Experience creating Amazon A+ Content and marketplace creatives.
• Knowledge of Figma, Canva, Blender, Cinema 4D, or similar tools.
• Basic understanding of performance creatives, hooks, UGC-style content, and ad conversion.