Graphic Designer

Freshokit; Gurugram District; On-site; INR 350,000 - 520,000; Full time

Job summary

Freshokit in India seeks a talented Packaging Designer to shape FMCG packaging, labels, 3D mockups and digital creatives across marketplaces. You'll work with marketing and product teams to maintain brand identity and deliver print-ready artwork.

You will coordinate with printers and vendors, develop packaging concepts for tea, spices, pickles and more, and adapt designs for multiple SKUs and formats, ensuring visual impact and readability.

Qualifications

• Experience in FMCG packaging design and knowledge of packaging formats.
• Ability to create print-ready artwork and manage dielines, CMYK, fonts, barcodes.
• Coordinate with vendors/printers for artwork requirements and proofs.

Responsibilities

• Design FMCG packaging for products across categories.
• Create product labels from concept to final artwork and prepare print-ready files.
• Develop 3D product mockups for packaging including tea boxes, pouches, bottles and gift boxes.
• Create e-commerce creatives for marketplaces and digital campaigns.
• Design branding and marketing creatives for Instagram, Facebook, Google Ads and websites.
• Maintain brand guidelines across SKUs and adapt designs for multiple pack sizes.
• Coordinate print and production with suppliers and check proofs.

Skills

Packaging design

Branding

Print coordination

3D product mockups

Marketing creatives

Typography

Tools

Adobe Illustrator

Adobe Photoshop

CorelDRAW

Adobe InDesign

Canva

Job description

Role & responsibilities

1. FMCG Packaging Design

• Design packaging for FMCG products such as:
  • Tea & Coffee
  • Spices & Masala
  • Pickles
  • Papad
  • Sauces & Jams
  • Ayurvedic & Wellness products
  • Gift packs and other consumer products
• Create designs for pouches, boxes, cartons, tins, jars, bottles, labels and other packaging formats.
• Develop attractive and commercially effective packaging concepts.
• Maintain brand consistency across different product categories.

2. Label & Artwork Design

• Create product labels from concept to final artwork.
• Prepare print-ready files according to printer/manufacturer specifications.
• Manage dimensions, bleed, dielines, CMYK, fonts, barcodes, QR codes and other packaging requirements.
• Make corrections and modifications based on production requirements.
• Coordinate with vendors/printers for artwork-related requirements.

3. Product Mockups

• Create realistic 3D product mockups for:
  • Tea boxes
  • Pouches
  • Bottles
  • Jars
  • Tins
  • Cartons
  • Gift boxes
• Prepare product presentation images for management approval, websites and marketplaces.

4. E-Commerce Creatives

• Create product images and creatives for Amazon, Flipkart, Blinkit, Swiggy Instamart and other marketplaces.
• Design product banners, promotional creatives and marketplace images.
• Create A+ content / enhanced product content where required.
• Prepare product comparison graphics and promotional images.

5. Digital Marketing Creatives

• Design creatives for:
  • Instagram
  • Facebook
  • LinkedIn
  • WhatsApp
  • Website
  • Google Ads
  • Marketplace campaigns
• Create festival, promotional and product-launch creatives.
• Design social media posts, stories, banners and advertisements.

6. Branding & Product Development

• Work with the marketing and product teams to develop new product packaging.
• Create different design concepts for new products.
• Maintain brand guidelines, fonts, colours and visual identity.
• Adapt existing designs across multiple SKUs and pack sizes.
• Ensure designs are attractive, readable and suitable for the target customer.

7. Print & Production Coordination

• Coordinate with printing and packaging vendors.
• Check proofs before final printing.
• Ensure artwork matches approved specifications.
• Handle design corrections requested by production, management or vendors.
• Maintain an organised library of final and editable artwork files.

Required Software Skills

Strong working knowledge of:

• Adobe Illustrator
• Adobe Photoshop
• CorelDRAW
• Adobe InDesign preferred
• Canva – preferred
• Basic knowledge of 3D/mockup software will be an advantage.