Shape a recognizable, credible visual identity for Green Pellets India across Instagram, LinkedIn, and other brand touchpoints. You will turn our biomass fuels, manufacturing process, and industrial customer stories into clear, engaging design and short video content. Your work should help technical buyers understand what we do and help the brand look consistent wherever they see it.
Your responsibilities
- Create and maintain practical brand guidelines covering colours, typography, imagery, layouts, templates and tone in visuals; apply them consistently across digital assets.
- Design platform-ready Instagram posts, carousels, stories and reel covers, plus LinkedIn graphics, infographics, banners and event creatives.
- Edit short videos and reels using footage of products, raw materials, manufacturing, dispatch, team activities and customer applications; add clear captions and motion graphics where useful.
- Work with marketing, sales and technical colleagues to turn topics such as pellet quality, boiler compatibility, fuel trials and cost comparisons into accurate, easy-to-scan visuals.
- Help plan a realistic content calendar, develop repeatable visual series, and adapt each concept to the audience and format of the platform.
- Capture or brief original photography and video when needed; organise source files and reusable assets so the team can work efficiently.
- Prepare supporting designs for presentations, brochures, exhibitions and campaigns, and use feedback and performance data to improve future creative work.
Qualifications
- A strong portfolio showing social media design, visual identity work, and short-form video; experience with a B2B, industrial, energy or manufacturing brand is an advantage.
- Good command of layout, typography, colour, image editing and storytelling, with the ability to make technical information visually clear without overstating product or sustainability claims.
- Working proficiency in tools such as Adobe Photoshop and Illustrator or equivalent design software, plus a video editing tool such as Premiere Pro, After Effects or CapCut.
- Ability to manage deadlines, take feedback, work with subject matter experts and deliver correctly sized, ready-to-publish files.
- Around 2 or more years of relevant experience is preferred; an exceptional portfolio with less experience will also be considered.