Graphic Design Lead

Ferns N Petals; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Ferns N Petals is seeking a Lead Graphic Designer to drive brand-consistent creative across e-commerce and digital marketing. You will lead a design team, ensure timely delivery, and maintain a cohesive visual standard across campaigns.

The role combines hands-on design with leadership, requiring a strong portfolio in e-commerce, paid media, email creatives, and packaging or print as applicable.

Qualifications

• Requires 5-7 years in graphic design, preferably e-commerce or retail.
• Strong track record mentoring junior designers and reviewing work.
• Portfolio showcasing e-commerce visuals, email creatives, and paid-media assets.

Responsibilities

• Lead design of e-commerce assets: banners, PDP visuals, landing pages.
• Translate briefs into clear visual direction for the team.
• Oversee email marketing creatives and campaign artwork.
• Create paid-media assets for Google and social platforms.

Skills

Team leadership

Project management

Communication

Creative direction

Brand consistency

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Cloud

Figma

Job description

The Lead Graphic Designer will drive high-quality, brand-consistent creative across e-commerce and digital-marketing channels. The role combines hands-on design with team leadership, ensuring that creative work is delivered on time, meets campaign objectives, and maintains a consistent visual standard.

Role & responsibilities

• Lead the design of e-commerce assets, including website banners, product-detail-page visuals, landing pages, marketplace content, and promotional campaigns.
• Develop creative concepts and translate campaign briefs into clear visual direction for the design team.
• Create and oversee email marketing creatives, including campaign banners, offer visuals, product sections, and supporting campaign artwork.
• Lead the creation of paid-media assets for Google and social platforms, including campaign variations and adaptations across relevant formats.
• Create and oversee merchandise and print-related artwork, such as packaging, labels, inserts, point-of-sale materials, apparel graphics, and event collateral, as required.
• Allocate work, set priorities, review output, and ensure projects are delivered to agreed timelines and quality standards.
• Mentor and guide junior designers through clear feedback, creative reviews, and practical support.
• Collaborate with marketing, e-commerce, product, content, and CRM teams to deliver effective campaign and business assets.
• Maintain brand consistency across all creative touchpoints, templates, and campaign materials.
• Keep source files, templates, and asset libraries organised to support efficient team collaboration.

Preferred candidate profile

• 5-7 years of graphic-design experience, ideally within e-commerce, retail, consumer brands, digital marketing, or agency environments.
• At least 12 years of experience leading, supervising, or mentoring junior designers, including task allocation, creative feedback, and quality review.
• A strong portfolio demonstrating e-commerce design, paid-media creatives for Google and social platforms, email marketing creatives, and promotional campaign work. Merchandise, packaging, or print examples are an advantage.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign, with strong working knowledge of Figma.
• Strong understanding of digital design, responsive layouts, typography, colour theory, visual hierarchy, and brand application.
• Working knowledge of creative requirements for paid advertising across Google and social platforms.
• Experience managing multiple projects, collaborating with cross-functional teams, and working to tight deadlines.
• Strong communication, presentation, organisation, and leadership skills.