Senior Graphic Designer

Caterpillar Signs; Gurugram District; On-site; INR 450,000 - 600,000; Full time

Job summary

Caterpillar Signs is seeking a skilled Graphic Designer with 3-6 years of experience to craft digital marketing creatives for ecommerce and campaigns. A strong portfolio and proficiency in Photoshop, Illustrator, InDesign, and Figma are essential.

Applicants should be comfortable using AI tools and writing prompts to generate visuals while collaborating with cross-functional teams. The role emphasizes independent work, time management, and clear communication to deliver on-brand designs that

Qualifications

• 3-6 years professional experience in Graphic Design, preferably in eCommerce, digital marketing, advertising, or agency environments.
• Strong portfolio demonstrating digital marketing creatives.
• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign.
• Working knowledge of Figma.
• Familiarity with AI creative tools such as ChatGPT, Adobe Firefly, Midjourney, Ideogram, Freepik AI, or similar platforms.
• Basic understanding of prompt writing for image generation and creative ideation.
• Strong understanding of layout, typography, color theory, composition, visual hierarchy, branding principles.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Good communication and time management skills.

Responsibilities

• Plan and design digital marketing creatives for ecommerce campaigns.
• Collaborate with cross-functional teams to deliver on-brand visuals.
• Maintain and evolve brand guidelines across campaigns.
• Experiment with AI tools to ideate and generate visuals.
• Ensure timely delivery and quality of creative assets.

Skills

Graphic design

Digital marketing creatives

Portfolio literacy

Cross-functional collaboration

Tools

Photoshop

Illustrator

InDesign

Figma

Job description

Role & responsibilities

• 3-6 years professional experience in Graphic Design, preferably in eCommerce, digital marketing, advertising, or agency environments.
• Strong portfolio demonstrating digital marketing creatives.
• Proficiency in Adobe Creative Suite:
• Photoshop
• Illustrator
• InDesign
• Working knowledge of Figma.
• Familiarity with AI creative tools such as ChatGPT, Adobe Firefly, Midjourney, Ideogram, Freepik AI, or similar platforms.
• Basic understanding of prompt writing for image generation and creative ideation.
• Strong understanding of:
• Layout
• Typography
• Color theory
• Composition
• Visual hierarchy
• Branding principles
• Ability to work independently while collaborating effectively with cross-functional teams.
• Good communication and time management skills.

Preferred candidate profile

• Experience working on global brands.
• Understanding of performance marketing creatives and platform-specific design best practices (Meta, Google, LinkedIn, etc.).
• Basic photography or image retouching skills.