Graduate Trainee - ORM (Freshers)

dentsu; Mumbai; On-site; INR 180,000 - 240,000; Full time

Job summary

dentsu is seeking a Graduate Trainee for Online Reputation Management (Freshers) in Mumbai. The role focuses on monitoring brand perception and engaging with audiences across digital platforms to manage reputation and sentiment.

You will learn to respond to feedback, analyse conversations, and prepare reports highlighting brand performance and improvement opportunities. Fresh graduates with relevant certifications are encouraged to apply.

Qualifications

• Graduate or Diploma in Mass Media / Marketing Communication / Advertising or equivalent
• Certification in Digital Media / SEO / SEM / Ecommerce will be added honours
• 0-1 years of work experience with a brand, digital/social/advertising/creative/media agency

Responsibilities

• Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using related tools
• Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby attending response management
• Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time
• Create brand awareness by addressing user queries and maintaining the brand reputation online
• Acknowledging compliments & showcasing the same on brand social media pages
• Effectively identifying and utilising social listening tools for response management
• Sharing the brand comments on real-time basis with the respective brand associates/managers
• Categorise data, prepare and share reports depicting brand performance and pinpoint resolutions

Skills

Social media monitoring

Audience engagement

Brand reputation management

Education

Mass Media / Marketing Diploma

UGC approved Diploma

Tools

Social listening tools

Job description

Role: Graduate Trainee - Online reputation management (Freshers)

Years of experience: 0-1 Years

KEY RESPONSIBILITIES

Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible

Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby attending response management

Promptly respond to negative comments, feedbacks, redressing complaints within client’s specified turn-around time thus making the user journey with the brand worthwhile

Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online

Acknowledging compliments & showcasing the same on brand social media pages

Effectively identifying and utilising social listening tools for response management

Sharing the brand comments on real-time basis with the respective brand associates/managers

Categorise data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully

Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations, complaints and feedbacks about the brand

Recommending suggestions for improvements by preparing presentation reports over conversations analysed through tool comprising the below;

What are people talking the most about the brand- sentiment summary?

Which social platform or a blog or a review site has received the maximum buzz in terms of people talking?

QUALIFICATIONS REQUISITE

Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent

Certification in Digital Media / SEO / SEM / Ecommerce will be added honours

0-1 years of work experience with a brand, digital/social/advertising/creative/media agency