Google Ads Specialist (2+ years)

TraviYo; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

TraviYo is seeking a full-time Google Ads and Meta Ads Specialist based in Noida to manage paid search campaigns for travel clients. You will handle keyword research, ad copy, bid management, and audience targeting, while monitoring performance and driving ROI.

Ideal candidates have 2+ years of hands-on Google Ads experience in travel or related sectors, plus strong data analysis and communication skills. Join a dynamic team modernizing travel marketing.

Qualifications

• 2+ years hands-on experience managing Google Ads for B2C or service-based businesses, preferably travel or related sectors.
• Proficient in keyword research, ad copywriting, and A/B testing for performance-driven campaigns.
• Strong ability to analyze campaign data using Google Analytics or similar tools and make data-backed decisions.

Responsibilities

• Manage and optimize paid search campaigns for travel industry clients, including keyword research, ad copy creation, bid management, and audience targeting.
• Monitor campaign performance and prepare performance reports with insights and recommendations.
• Implement data-driven improvements to maximize ROI and align campaigns with business objectives.
• Collaborate with marketing and sales teams to ensure campaigns support broader goals, test new strategies, and stay updated on platform policies.

Skills

Google Ads

Meta Ads

Keyword Research

A/B Testing

Campaign Data Analysis

Conversion Tracking

Excel/Spreadsheets

Communication Skills

Digital Marketing Fundamentals

Travel Industry Experience

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Bid Management Tools

Job description

TraviYo is a one-stop solution designed to help travel professionals modernize and grow their businesses. The company provides technology, marketing, and mentorship services to help travel companies transition from offline to online operations. By combining digital tools with industry-specific guidance, TraviYo enables travel agencies to streamline workflows and enhance customer experiences. Team members work in a dynamic environment focused on innovation in travel technology and digital marketing.

Role Description

This is a full-time, on-site Google Ads and Meta Ads Specialist role based in Noida. The Google Ads Specialist will manage and optimize paid search campaigns for travel industry clients, including keyword research, ad copy creation, bid management, and audience targeting. Day-to-day responsibilities include monitoring campaign performance, analyzing key metrics, preparing performance reports, and implementing data-driven improvements to maximize ROI. The role also involves collaborating with marketing and sales teams to align campaigns with overall business objectives, testing new strategies, and staying updated on Google Ads policies and best practices.

Qualifications

• Strong skills in Google Ads and Meta Ads campaign setup, optimization, and management (Search, Display, remarketing).
• Proficiency in keyword research, ad copywriting, and A/B testing for performance-driven campaigns.
• Ability to analyze campaign data using Google Analytics or similar tools and make data-backed decisions.
• Understanding of digital marketing fundamentals, including SEM, basic SEO concepts, and conversion tracking.
• 2+ years of hands-on experience in managing Google Ads for B2C or service-based businesses, preferably in travel or related sectors.
• Strong Excel or spreadsheet skills for reporting, budgeting, and performance analysis.
• Excellent written and verbal communication skills, with the ability to present insights clearly to stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Detail-oriented, able to manage multiple campaigns simultaneously, and comfortable working in a fast-paced environment.
• Willingness to learn, adapt to new tools and features in Google Ads, and stay current with industry trends.