Google Ads Specialist

Webstix, Inc.; Coimbatore District; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Stable full-time role

Exposure to U.S. clients

Career growth & certification support

Job summary

Webstix, an India-based arm of the Madison, WI agency, is seeking a hands-on Google Ads Specialist to plan, build, and optimise campaigns for U.S. clients from the Coimbatore office.

You will manage across Search, Display and Performance Max, set up conversion tracking with GA4 and GTM, monitor performance, and report results to clients. The role requires data-driven, detail-oriented communication in English and a collaborative delivery mindset.

Qualifications

• 4–8 years hands-on experience managing Google Ads campaigns (Search, Display, Performance Max).
• Proficiency with conversion tracking and analytics – GA4 and GTM.
• Strong grasp of PPC metrics (CPC, CTR, CPA, ROAS) and the ability to act on data.
• Google Ads certification (Search and/or Performance Max).
• Excellent written and spoken English, with the ability to explain results to U.S.-based clients.

Responsibilities

• Plan, build, manage and optimize Google Ads campaigns across client portfolios.
• Set up and validate conversion tracking (GA4, GTM) and call tracking.
• Provide landing page and messaging recommendations to improve performance.
• Manage Local Service Ads profiles and budgets, coordinating verification as needed.
• Produce monthly performance reports with insights and next steps.

Skills

Google Ads

PPC metrics

English proficiency

Account management

Tools

GA4

Google Tag Manager

LSA knowledge

Job description

About Webstix

Webstix is a full-service web design and digital marketing agency and a proud Mid-West Family Company, headquartered in Madison, Wisconsin (USA). For over two decades, we have helped businesses look good online and grow through websites, SEO, and paid advertising. As we expand our paid-media services, we are building a talented team in India to manage and grow Google advertising campaigns for our U.S. clients.

Role Summary

We are looking for a hands‑on Google Ads Specialist to join our team at our Coimbatore office. The ideal candidate will be responsible for planning, building, managing, and optimizing Google Ads campaigns across our diverse client portfolio.

This role involves overseeing the day‑to‑day performance of Google Ads accounts across Search, Display, and Performance Max campaigns, as well as Google Local Services Ads (LSAs). Responsibilities include everything from initial campaign setup and verification to ongoing optimization, performance monitoring, and reporting.

The ideal candidate is data‑driven, detail‑oriented, and proactive, with the ability to analyze campaign performance, identify opportunities for improvement, and communicate results clearly to clients and internal teams.

Key Responsibilities

Google Ads Management (Search, Display & Performance Max)

• Build and structure Search, Display and Performance Max campaigns, including keyword research, ad groups, and audience/asset setup.
• Write and A/B test ad copy and creative assets to improve click‑through and conversion rates.
• Manage bids, budgets, and negative keywords; continuously optimize toward each client's goals (leads, calls, sales).
• Set up and validate conversion tracking (Google Ads, GA4, Google Tag Manager) and call tracking.
• Provide landing page and messaging recommendations to improve campaign performance.

Google Local Service Ads (LSA)

• Set up and optimize Local Service Ads profiles, including service areas, categories, and budgets.
• Support clients through Google Guaranteed verification — coordinating background checks and license/insurance documentation (handled remotely).
• Manage lead budgets to control lead volume and cost, and dispute bad/invalid leads to recover credits.
• Advise clients on review generation to strengthen LSA ranking and lead quality.

Reporting & Client Success

• Produce clear monthly (and where applicable, more frequent) performance reports with insights and next steps.
• Monitor account health, pacing, and lead quality; flag issues and opportunities proactively.
• Communicate results, recommendations, and strategy to clients and internal account managers.
• Stay current with Google Ads updates, best practices, and policy changes.

Required Qualifications

• 4–8 yearsof hands‑on experience managing Google Ads campaigns (Search, Display and Performance Max).
• Working knowledge of Google Local Service Ads, or demonstrable ability to learn the LSA setup and verification process quickly.
• Proficiency with conversion tracking and analytics — Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong grasp of PPC metrics (CPC, CTR, CPA, ROAS) and the ability to act on data.
• Google Ads certification (Search and/or Performance Max).
• Excellent written and spoken English, with the ability to explain results to U.S.-based clients.
• Strong organizational skills and comfort managing multiple accounts simultaneously.

Preferred / Nice to Have

• Experience working with a marketing agency or managing multiple client accounts.
• Familiarity with call‑tracking tools and landing page / CRO basics.
• Experience serving U.S. clients.

What We Offer

• A stable, full‑time role with an established U.S. agency.
• Exposure to a diverse portfolio of U.S. clients across industries.
• Ongoing training, certification support, and career growth in paid media.
• A collaborative, supportive team environment.

Learn More About Us

• https://webstix.com/
• https://wdpl.in/