Google Ads & Performance Marketing Specialist Lead Call Generation

HOUSE OF FARES; Delhi; On-site; INR 500,000 - 800,000; Full time

Job summary

HOUSE OF FARES is seeking an experienced Google Ads & Performance Marketing Specialist to join our Rohini, New Delhi office full-time. This role focuses on performance-driven lead and call generation with Google Ads as the primary responsibility, targeting qualified inquiries and calls at sustainable acquisition costs for travel services, including US market campaigns.

Responsibilities span planning, managing, and optimizing Google Ads campaigns, keyword research, ad copy testing, bidding

Qualifications

• 2–6 years hands-on performance marketing/PPC experience.
• Advanced Google Ads expertise mandatory.
• Strong Google Search Ads experience.
• Strong understanding of lead and call generation.
• Experience managing meaningful ad budgets independently.
• Strong Google Ads optimization and troubleshooting skills.
• Hands-on experience with GA4, GTM and conversion tracking.
• Working knowledge of Meta Ads and Microsoft/Bing Ads.
• Strong analytical and data-driven approach.
• Good understanding of landing pages and conversion optimization.
• Strong written English and understanding of US customer search behaviour.
• Google Ads certification preferred but practical results count.

Responsibilities

• Independently plan, create, manage and optimize Google Ads campaigns.
• Lead high-intent search campaigns and lead generation.
• Conduct advanced keyword research based on customer intent.
• Build campaign structures and keyword strategies.
• Manage match types, search terms and negatives.
• Write and test high-converting ad copy and assets.
• Set up bidding, budgets, and geo/device/daypart optimizations.
• Set up and optimize call-focused and lead campaigns.
• Utilize Performance Max, remarketing and audience strategies.
• Monitor metrics like CPC, CTR, CPA and ROAS.
• Identify wasted spend and improve campaign efficiency.
• Conduct competitor and market research.
• Scale profitable campaigns while maintaining lead quality.

Skills

Google Ads

Lead gen

Campaign optimization

GA4

GTM

English

Data analysis

Tools

Meta Ads Manager

Microsoft Advertising

Google Analytics 4

Google Tag Manager

Job description

Role & Responsibilities

We are looking for an experienced Google Ads & Performance Marketing Specialist to join our team full-time at our office in Rohini, New Delhi.

This is a performance-driven lead and call generation role, with Google Ads as the primary responsibility. The candidate should have strong hands-on expertise in managing Google Search campaigns and generating qualified leads/calls, preferably for the US market.

The objective is not simply to generate clicks, impressions or website traffic. The selected candidate will be responsible for generating qualified customer enquiries, inbound calls and leads at a sustainable acquisition cost for our travel business.

Key Responsibilities

Google Ads Primary Responsibility

• Independently plan, create, manage and optimize Google Ads campaigns
• Strong expertise in Google Search Ads and high-intent lead generation campaigns
• Conduct advanced keyword research based on customer search intent
• Build campaign/ad-group structures and keyword strategies
• Manage match types, search terms and negative keywords
• Write and continuously test high-converting ad copy and assets
• Manage bidding strategies, budgets and geographic/device/daypart optimization
• Set up and optimize call-focused and lead-generation campaigns
• Understand and use Performance Max, remarketing and audience strategies where appropriate
• Monitor Quality Score, CPC, CTR, conversion rate, CPL, CPA and other performance metrics
• Identify wasted advertising spend and continuously improve campaign efficiency
• Conduct competitor and market research
• Scale profitable campaigns while maintaining lead/call quality

Conversion Tracking & Analytics

Candidate should have hands‑on knowledge of:

• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Google Ads Conversion Tracking
• Phone‑call and lead conversion tracking
• UTM tracking
• Offline conversion tracking where applicable
• Landing‑page performance analysis
• Conversion Rate Optimization (CRO)

Meta Ads – Secondary Responsibility

• Create and manage Facebook and Instagram advertising campaigns
• Meta Ads Manager
• Lead‑generation campaigns
• Website conversion campaigns
• Meta Pixel and conversion tracking
• Custom Audiences, Lookalike Audiences and retargeting
• Creative and audience testing
• Instagram/Facebook Reels advertising
• Optimize campaigns based on qualified leads, calls and conversions

Microsoft/Bing Ads

• Manage Microsoft Advertising/Bing Search campaigns
• Keyword and search‑term optimization
• Import and optimize appropriate campaigns from Google Ads
• Microsoft UET/conversion tracking
• Remarketing and audience strategies
• Monitor and optimize lead/call acquisition performance

Social Media & Creative Strategy

Candidate should understand Facebook and Instagram content strategy, Reels, short‑form video creatives, hooks, CTAs and paid‑social creatives.

Basic knowledge of Canva, CapCut or similar creative tools is preferred. Professional video editing is not mandatory, but the candidate should understand what type of creative is likely to generate enquiries and conversions.

Travel & US Market

• New flight bookings
• International flight bookings
• Business and First Class travel
• Flight changes and rebooking
• Flight cancellation enquiries
• Hotels and vacation packages
• Other travel‑related enquiries

Previous experience in Travel, Aviation, OTA or US lead/call generation will be a strong advantage. Candidates from other high‑competition lead‑generation industries may also apply if they can demonstrate strong performance.

Preferred Candidate Profile

• 2–6 years of hands‑on performance marketing/PPC experience
• Advanced Google Ads expertise is mandatory
• Strong Google Search Ads experience
• Strong understanding of lead and call generation
• Experience managing meaningful advertising budgets independently
• Strong Google Ads optimization and troubleshooting skills
• Hands‑on experience with GA4, GTM and conversion tracking
• Working knowledge of Meta Ads and Microsoft/Bing Ads
• Strong analytical and data‑driven approach
• Good understanding of landing pages and conversion optimization
• Strong written English and understanding of US customer search behaviour
• Google Ads certification is preferred but practical campaign experience and results are more important

Performance KPIs

• Qualified inbound calls
• Qualified leads
• Cost Per Qualified Call
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Lead-to-booking/sale conversion
• ROAS and campaign profitability
• Reduction in irrelevant traffic and wasted advertising spend

Important – Interview Screening

This is not a basic social media posting or brand‑awareness position.

• Monthly advertising budget handled
• Google Ads campaign structure and strategy
• Target country/market
• Number of leads or calls generated
• CPL/CPA or cost per qualified call
• Conversion rate
• ROAS/revenue results where available
• Examples of how they reduced wasted spend or scaled a successful campaign

Candidates who can demonstrate previous US‑market lead/call‑generation results will be strongly preferred.

Employment: Full-Time, Permanent

Work Mode: Work From Office Only

Location: Rohini, New Delhi

Experience: 2–6 Years

Salary: 5–8 LPA, depending on experience and demonstrated performance

No freelancers or remote‑only candidates.