GN-CG&S-Digital eCommerce - Analyst

Accenture in India; Bengaluru; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Accenture in India is seeking a high-potential Analyst to join our Digital Commerce capability within the CPG practice in Bengaluru, Gurugram, or Mumbai. The role focuses on enabling next-generation consumer commerce experiences powered by Agentic Commerce models, AI-led engagement, and modern MarTech ecosystems.

The candidate will work with strategy, technology, data and client teams to shape commerce transformation programs for global CPG brands, develop value cases, analyze consumer journeys,

Qualifications

• 2-3 years of experience in Digital Commerce, MarTech, Consumer Experience/Personalization, and Digital Transformation.
• Understanding of modern commerce ecosystems and consumer journey orchestration.
• Familiarity with Agentic Commerce concepts, AI-led engagement, and autonomous buying experiences.
• Exposure to business case development, ROI assessments for digital commerce/AI solutions.
• Familiarity with Salesforce Commerce Cloud, Adobe Experience Cloud, Shopify, SAP Commerce, or CDPs.

Responsibilities

• Support digital commerce transformation engagements for global CPG clients.
• Contribute to solutioning and delivery across commerce, engagement, personalization, and MarTech.
• Research trends in Agentic Commerce, AI-assisted journeys, and autonomous commerce.
• Support value cases and business impact assessments for Agentic Commerce.
• Assist in identifying opportunities enabled through AI agents and automation.
• Contribute to capability development, client POVs, demos, and innovation assets.
• Work with cross-functional teams across strategy, analytics, data, experience, and engineering.
• Support implementation and optimization of commerce and MarTech platforms.
• Analyze consumer journeys, engagement metrics, and campaign effectiveness.
• Participate in workshops, requirement gathering, and client presentations.
• Build competitive intelligence on commerce, AI commerce, and MarTech players.

Skills

Digital Commerce

MarTech

Personalization

Digital Transformation

Analytics

Presentation Skills

Consulting Experience

Agentic Commerce

AI in Commerce

Tools

Salesforce Commerce Cloud

Adobe Experience Cloud

Shopify

SAP Commerce

CDPs

Power BI

Tableau

GA4

Adobe Analytics

Job description

Job Title - Digital eCommerce - Consumer Goods & Services + GN_Industry_CG&S

Management Level: Analyst / Consultant / Manager

Location: Bengaluru / Gurugram / Mumbai

About The Role

We are looking for a high-potential Analyst to join our Digital Commerce capability within the CPG practice. The role focuses on enabling next-generation consumer commerce experiences powered by emerging Agentic Commerce models, AI-driven engagement, and modern MarTech ecosystems.

The ideal candidate should have a strong understanding of digital commerce fundamentals, consumer engagement technologies, marketing technology platforms, and evolving AI/agent-led commerce paradigms. This individual will work closely with strategy, technology, data, and client teams to shape commerce transformation programs for leading global CPG brands.

Key Responsibilities

• Support digital commerce transformation engagements for global CPG clients
• Contribute to solutioning and delivery across commerce, consumer engagement, personalization, and MarTech initiatives
• Research and analyze emerging trends in:
  • Agentic Commerce
  • AI-assisted buying journeys
  • Conversational and autonomous commerce
  • Retail media & personalization
  • Composable commerce ecosystems
• Support development of value cases and business impact assessments for Agentic Commerce solutions
• Assist in identifying consumer experience transformation opportunities enabled through AI agents and automation
• Contribute to capability development, client POVs, demos, and innovation assets for Agentic Commerce offerings
• Work with cross-functional teams across strategy, analytics, data, experience, and engineering
• Support implementation and optimization of commerce and MarTech platforms
• Analyze consumer journeys, engagement metrics, commerce KPIs, and campaign effectiveness
• Participate in workshops, requirement gathering, and client presentations
• Build competitive intelligence on commerce, AI commerce, and MarTech players

Required Skills & Experience

Must Have

• 2-3 years of experience in:
  • Digital Commerce
  • MarTech
  • Consumer Experience / Personalization
  • Digital Transformation
• Understanding of modern commerce ecosystems and consumer journey orchestration
• Familiarity with Agentic Commerce concepts, AI-led consumer engagement, and autonomous buying experiences
• Exposure to developing business cases, value realization frameworks, or ROI assessments for digital commerce / AI solutions
• Familiarity with at least one of the following technology ecosystems:
  • Salesforce Commerce / Marketing Cloud
  • Adobe Experience Cloud
  • Shopify
  • SAP Commerce
  • CDPs and personalization platforms
  • Conversational AI / AI orchestration platforms
• Strong analytical and structured problem-solving skills
• Excellent PowerPoint and communication skills
• Ability to work in a fast-paced consulting environment

Good to Have

• Exposure to Generative AI and Agentic AI use cases in commerce
• Understanding of Retail Media Networks and D2C ecosystems
• Knowledge of composable commerce, APIs, or headless architecture
• Experience with analytics tools (GA4, Adobe Analytics, Power BI, Tableau)
• Exposure to AI-enabled consumer engagement and journey orchestration
• Prior consulting or client-facing experience