GM - Mass Distribution

Vodafone Idea; Gwalior District; On-site; INR 2,800,000 - 4,800,000; Full time

Job summary

Vodafone Idea Limited in India seeks a GM - Mass Distribution to direct zonal operations, grow customer and revenue market share, and oversee channel management, customer service delivery and branding initiatives across the zone.

The role requires 10–15 years of experience, a graduate degree (MBA preferred), strong performance analytics, and fluency in English with local market knowledge. Lead both on-roll and off-roll teams and drive COCA/budget optimization.

Qualifications

• Graduate; MBA preferred.
• Strong performance analytics and team management skills.
• English and local market knowledge.

Responsibilities

• Directing zonal operations to grow customer and revenue market share.
• Managing gross and net adds / total revenue through market and distribution planning, channel management, customer service delivery and brand initiative implementation.
• Ensuring smooth operations while identifying opportunities for cost control on an ongoing basis.
• Deliver CMS target for the zone.
• Achieve targeted net adds for all products across all sales channels in the zone.
• Achieve channel infrastructure enhancement targets (recharge outlets, activation outlets, town reach, no. of stores, VMS, ADVMS etc.).
• Deliver RMS target for the zone.
• Achieve zonal revenue target across all products and channels.
• Achieve savings on COCA, Personnel and G&A budgets at the zonal level.
• Manage customer satisfaction and revenue churn targets across customer segments.
• Execute communication and branding activities in coordination with the circle team.
• Manage changes in business, organization, people to ensure continuity and smooth operations.
• Coaching, mentoring and retention of on-roll team members.
• Management of off-roll employees and agencies (in CS, C&C, Sales).

Skills

performance analytics

team management

Education

Graduate; MBA preferred

Job description

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Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Job Level/ Designation

GM - Mass Distribution

Job Purpose

• Directing zonal operations to grow customer and revenue market share.
• Responsible for managing gross and net adds/ total revenue through market and distribution planning, channel management, customer service delivery and brand initiative implementation.
• Ensuring smooth operations while identifying opportunities for cost control on an ongoing basis.

Key Result Areas/Accountabilities

• Deliver overall Customer Market Share (CMS) target for the zone
• Achieve targeted net adds for all products (voice - prepaid/postpaid, data, VAS etc.) across all sales channels (Distribution, Retail, Direct, Enterprise, SME) in the zone
• Achieve channel infrastructure enhancement targets (recharge outlets, activation outlets, town reach, no. of stores, VMS, ADVMS etc.)
• Deliver overall Revenue Market Share (RMS) target for the zone
• Achieve zonal revenue target - across all products and channels
• Achieve savings on allocated COCA (controllable components), Personnel and G&A budgets at the zonal level
• Manage overall customer satisfaction and revenue churn targets across different customer segments
• Ensure higher visibility by executing communication and branding activities, in coordination with the circle team
• Manage changes in business, organization, people to ensure continuity and smooth operations
• Coaching, mentoring and retention of on-roll team members
• Management of off-roll employees and agencies (in CS, C&C, Sales)

Core Competencies, Knowledge, Experience

• Understanding of Business and its related processes
• Leadership and people management skills
• 10-15 years of experience.

Must have technical / professional qualifications

• Graduate, MBA preferred
• Skilled in performance analytics & driving team management
• English and local market knowledge

Vodafone Idea Limited(formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership