[기아] Section Head - Digital Marketing 채용

기아; India; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Kia India is seeking a senior leader to head digital marketing and align campaigns across Marketing and PR. The role focuses on building digital thought leadership, cohesive content plans, and multi-regional campaigns with strong agency collaboration.

The candidate will drive hyperlocal strategies across SEM, social and programmatic channels, monitor ROI, and coordinate with regional offices and dealerships to ensure timely, accurate dealer marketing execution.

Qualifications

• Graduate or postgraduate degree in Commerce, Economics, Mass Communication or Marketing.
• Experience: 14–18 years in Marketing, Digital Marketing or Media Planning with hyperlocal/regional focus.
• Automotive brand (OEM) experience preferred; agency-side candidates considered.

Responsibilities

• Lead Digital Excellence: spearhead the digital marketing strategy for Kia India and guide teams and agencies.
• Collaborate across Marketing & PR to design cohesive, results-driven campaigns.
• Drive content leadership and position Kia as a digital thought leader.
• Coordinate cross-functional teams to support digital communications with seamless execution.
• Identify and adopt hyperlocal digital trends to boost competitiveness.
• Develop hyperlocal performance marketing across SEM, programmatic, social and display.
• Define KPIs, monitor ROI and optimize campaigns with data-driven insights.
• Enable regional offices, dealerships and partners for localized initiatives.
• Oversee dealer marketing operations with agency and internal teams for accuracy and timeliness.

Skills

Digital media

Digital marketing

Digital analytics

Campaigns

Education

Graduate or Postgraduate in Commerce

Graduate or Postgraduate in Economics

Graduate or Postgraduate in Mass Communication

Graduate or Postgraduate in Marketing

Job description

Key Responsibilities

• Lead Digital Excellence: Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand’s digital thought leadership.


• Integrated Strategy: Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.


• Content Leadership: Drive integrated digital communication plans that position Kia as a content leader across digital platforms.


• Cross-Functional Collaboration: Partner with internal teams to support all digital communication requirements with seamless execution.


• Digital & Hyperlocal Innovation: Stay ahead of emerging trends, identifying and adopting new platforms and techniques to enhance competitiveness.


• Performance Marketing: Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.


• ROI & Analytics: Define and monitor campaign KPIs, cost efficiencies, and ROI benchmarks; optimize performance through data-driven insights.


• Regional & Dealer Enablement: Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.


• Dealer Marketing Oversight: Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness.

Qualifications & Key Skills & Competencies

• Education: Graduate or Postgraduate degree in Commerce, Economics, Mass Communication, or Marketing.


• Experience: 14–18 years of relevant experience in Marketing, Digital Marketing, or Media Planning , preferably with a focus on Hyperlocal or regional campaigns.


• Automotive brand (OEM) experience preferred; candidates with a proven track record of managing large automotive brands from the agency side will also be considered.


• Analytical Expertise: Strong command of performance marketing metrics, analytics tools, and ROI measurement.


• Digital Mastery: Deep understanding of digital media channels and hyperlocal marketing ecosystems.


• Leadership: Proven ability to manage agencies and execute large-scale, multi-regional campaigns effectively.


• Collaborative Excellence: Skilled in communication, coordination, and stakeholder alignment across teams and functions.


• Strategic Agility: Balance of long-term vision with hands-on execution to drive business outcomes.

Skills Required

Digital Media, Digital Marketing Manager, Digital Analytics, Digital Campaigns

Location

Gurugram, Haryana, India

Years Of Experience

14 to 18 years