Freelance Marketing Consultant

XpertReach; India; Remote; INR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible remote work

Varied clients

Collaborative team

Competitive pay

Job summary

XpertReach seeks a highly skilled Freelance Marketing Consultant specializing in Digital Marketing to craft, implement, and optimize campaigns for clients on a project basis.

The role demands extensive SEO, content marketing, social media, PPC, email marketing, and analytics expertise to drive brand awareness, lead generation, and customer engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field; Master’s or certs preferred.
• 3–5 years of digital marketing experience across SEO, PPC, social media and email marketing.
• Proven ability to manage campaigns and analyze performance data.

Responsibilities

• Strategy Development: Create and execute tailored digital marketing strategies aligned with client goals and market trends.
• Campaign Management: Design, launch, and manage campaigns across channels; monitor performance and adjust KPIs.
• Content & SEO Optimization: Conduct keyword research and oversee content to improve rankings and traffic.
• Social Media Strategy: Develop social media plans to boost brand presence and engagement; optimize ads.
• Analytics & Reporting: Analyze data, measure KPIs, and present actionable insights to stakeholders.
• Client Collaboration: Consult with clients to understand goals, audiences, and challenges; maintain clear communication.

Skills

Digital marketing

SEO

PPC

Content marketing

Analytics

Social media

Email marketing

Google Analytics

CRM software

Education

Bachelor’s degree in Marketing

Master’s degree / relevant certs

Tools

Google Ads

Facebook Ads Manager

SEMrush

Hootsuite

Job description

Category: Consulting

Location: Gurgaon Haryana India

Job Overview

We are seeking a highly skilled Freelance Marketing Consultant specializing in Digital Marketing to join our team on a project basis. The ideal candidate will have extensive experience in digital marketing strategies, including SEO, content marketing, social media, PPC, email marketing, and analytics. As a Marketing Consultant, you will develop, implement, and optimize customized digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our clients.

Key Responsibilities

• Strategy Development:
  1. Create and execute tailored digital marketing strategies that align with client goals, target audiences, and market trends.
  2. Identify and recommend growth opportunities across various digital channels.
• Campaign Management:
  1. Design, launch, and manage campaigns across channels, including social media, email, SEO, PPC, and content.
  2. Monitor campaign performance, making data-driven adjustments to improve KPIs.
• Content & SEO Optimization:
  1. Conduct keyword research, develop content strategies, and oversee content creation.
  2. Optimize website and campaign content to improve search engine rankings and organic traffic.
• Social Media Strategy:
  1. Develop social media strategies to increase brand presence and audience engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
  2. Track and optimize social media ad campaigns.
• Analytics & Reporting:
  1. Analyze marketing data and KPIs to measure campaign effectiveness.
  2. Generate and present reports with actionable insights to stakeholders.
• Client Collaboration:
  1. Consult with clients to understand business goals, target audiences, and challenges.
  2. Maintain clear, ongoing communication with clients to ensure alignment and manage expectations.

Requirements Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) preferred.

Experience

• Minimum of 3-5 years of experience in digital marketing.
• Proven experience managing and optimizing digital campaigns across SEO, PPC, social media, and email marketing.

Skills

• Expertise in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, and CRM software.
• Strong analytical skills with the ability to interpret data, track metrics, and identify trends.
• Excellent written and verbal communication skills, with a creative approach to marketing challenges.
• Ability to work independently, prioritize tasks, and meet deadlines in a remote work environment.

Preferred Attributes

• Strong project management skills and attention to detail.
• Proactive problem-solving abilities with a passion for digital marketing trends.
• Experience working with clients in various industries, including e-commerce, B2B, and B2C.

Benefits

Benefits of Working with Us

• Flexible, remote work environment.
• Opportunity to work with a variety of clients and projects.
• Collaborative, supportive team culture.
• Competitive project-based compensation.

Details

Originally posted on Himalayas