Founding Marketing Lead

Ruvimo; Mumbai; On-site; INR 11,527,000 - 17,291,000; Full time

Job summary

Ruvimo is seeking a highly entrepreneurial marketer to define and build our marketing engine from the ground up. You’ll own the full marketing charter, shaping positioning, channels, content and growth experiments to drive early, meaningful adoption in the US education market.

Work closely with founders and leaders to turn data into decisions, design scalable processes, and eventually hire and grow a marketing team as we scale from 1 to 100.

Qualifications

• Strong marketing fundamentals with hands-on experience beyond theory.
• Ability to turn data into decisions and optimize campaigns.
• Experience turning strategy into executable experiments and campaigns.
• Proven sense for compelling content, creative, and storytelling.
• Ownership mindset and accountability for outcomes.
• Comfort navigating ambiguity with proactive problem-solving.

Responsibilities

• Define and own the full marketing charter and growth strategy.
• Identify and prioritise channels that drive meaningful growth.
• Build and test acquisition engines and lifecycle initiatives.
• Own positioning, messaging, content and creative across channels.
• Improve conversion across the customer funnel and measure outcomes.
• Design scalable processes, playbooks and systems for marketing at scale.
• Hire and build a marketing team around you as the company grows.
• Collaborate closely with founders and cross-functional leaders.

Skills

Strong marketing fundamentals

Data-driven thinking

Builder mentality

Excellent taste

High ownership

Comfort with ambiguity

Job description

Ruvimo is building the future of live learning for K-12 families in the US.

In ~1.5 years, completely bootstrapped, we’ve grown from 0 → 1,000+ US K-12 families, with 150%+ average QoQ growth.

We’re now at an exciting inflection point.

We’ve built the initial growth engine largely from scratch. Now, we’re looking for our first marketing hire to take it from 1 → 100.

This is a rare opportunity to join early enough to build the marketing function itself, rather than inherit one.

The Role

About Ruvimo

Ruvimo is building the future of live learning for K-12 families in the US.

In ~1.5 years, completely bootstrapped, we’ve grown from 0 → 1,000+ US K-12 families, with 150%+ average QoQ growth.

We’re now at an exciting inflection point.

We’ve built the initial growth engine largely from scratch. Now, we’re looking for our first marketing hire to take it from 1 → 100.

This is a rare opportunity to join early enough to build the marketing function itself, rather than inherit one.

The Role

We’re looking for a highly entrepreneurial marketer who can figure out what Ruvimo’s marketing engine should look like — and then build it.

You’ll own the full marketing charter, including:

• Developing Ruvimo’s overall marketing and growth strategy
• Identifying and prioritising the channels that can drive meaningful growth
• Building and experimenting with acquisition engines
• Owning positioning, messaging, content and creative
• Improving conversion across the customer funnel
• Building lifecycle, referral and retention initiatives
• Designing and running rapid experiments, measuring outcomes and doubling down on what works
• Using data and customer insights to inform marketing decisions
• Building the processes, playbooks and systems that make marketing scalable
• Eventually hiring and building the marketing team around you

You’ll work closely with the founders and other leaders across Ruvimo. Marketing will not operate as a silo — you’ll be deeply involved in the broader customer journey and growth of the business.

What we're looking for

• Strong marketing fundamentals

You’ve actually built or grown something. You understand acquisition, positioning, funnels, content and conversion beyond theory.

• Data-driven thinking

You’re comfortable with numbers, metrics and experimentation. You know how to turn data into decisions.

• Builder mentality

You enjoy starting with a blank sheet of paper. You can go from strategy → hypothesis → execution without needing a large team around you.

• Excellent taste

You have a strong instinct for great content, creative, messaging and storytelling. You know the difference between something that is merely “good enough” and something people genuinely remember.

• High ownership

You take responsibility for outcomes, not just tasks. You see a problem and figure out how to solve it.

• Comfort with ambiguity

There won’t always be an obvious answer. That’s the point.

This role is for you if...

• You want to build, not just execute
• You enjoy figuring things out from first principles
• You like moving fast and running experiments
• You’re equally comfortable thinking strategically and getting your hands dirty
• You want your work to have a visible impact on the company
• The idea of building a function from scratch genuinely excites you

This role is probably not for you if...

• You’re looking for a narrowly defined JD
• You need a large team to execute your ideas
• You prefer established playbooks and processes
• You’re uncomfortable with ambiguity
• You’d rather manage than build

Why Ruvimo?

Our founders have spent 15+ years building in education, having previously built companies including Stupidsid and Yocket.

We’re building Ruvimo with a 20+ year view.

That means we’re still early, but we’re not thinking small.

If you want to join at a stage where your decisions can fundamentally shape what the marketing function — and potentially the company — looks like, this is that opportunity.