FMCG Route-to-Market (RTM) Consultant

Flexing It; Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Flexing It is seeking an experienced FMCG Route-to-Market (RTM) professional to join their consulting team in Ahmedabad. The role focuses on hands-on commercial strategy, analyzing RTM and sales requirements, and delivering practical recommendations across FMCG distribution and channels.

The candidate should have 3–10 years of FMCG RTM or related sales experience, with exposure to HoReCa/OOH channels and willingness to travel up to four days weekly. A top-tier MBA/PGDM is preferred.

Qualifications

• 3–10 years of FMCG RTM/sales experience.
• Experience with HoReCa/OOH is a plus.
• Willingness to travel up to 4 days a week.
• Based in Ahmedabad or willing to relocate to Ahmedabad.

Responsibilities

• Support Route-to-Market strategy and commercial initiatives in FMCG.
• Analyze sales/distribution models and identify improvement opportunities.
• Evaluate channels, customer segments, and go-to-market approaches.
• Provide insights on FMCG sales, distribution, and channel strategy.
• Collaborate with stakeholders to address commercial challenges.
• Conduct market and competitor analysis relevant to RTM and sales.
• Contribute to HoReCa/OOH initiatives where applicable.
• Travel frequently as required by projects.

Skills

FMCG RTM

Sales strategy

Stakeholder management

Travel readiness

Education

Top-tier MBA/PGDM

Job description

Assignment Details

Our leading consulting lient is seeking an experienced FMCG Route-to-Market (RTM) professional with 3–10 years of sales experience. The ideal candidate should have relevant FMCG RTM experience, with candidates from top B-schools, leading FMCG companies or consulting firms such as MBB/Accenture. Experience in HoReCa/OOH sales will be an added advantage. The role is based in Ahmedabad and requires willingness to travel up to 4 days a week.

The resource will be responsible for the following:

• Support Route-to-Market strategy and commercial initiatives within the FMCG sector.
• Analyse existing sales and distribution models and identify opportunities for improvement.
• Evaluate channels, customer segments, distribution networks and go-to-market approaches.
• Provide insights on FMCG sales, distribution and channel strategy based on relevant industry experience.
• Work with stakeholders to assess commercial challenges and develop practical recommendations.
• Support market and competitor analysis relevant to RTM and sales strategy.
• Contribute to initiatives related to HoReCa / OOH channels, where applicable.
• Be comfortable travelling frequently, including travel to other locations, as required by the project.

More about the role :

This is a hands-on consulting / commercial strategy role. The resource will be required to:

• Independently analyse FMCG RTM and sales-related requirements.
• Apply practical industry knowledge to solve business and commercial challenges.
• Work closely with stakeholders and communicate findings and recommendations clearly.
• Bring a strong understanding of FMCG distribution, sales channels and go-to-market models.
• Be comfortable with frequent travel, potentially 4 days a week depending on project requirements.