IMU Digital RTM Manager

Accenture; New Delhi; In loco; INR 1.800.000 - 2.400.000; Tempo pieno

Descrizione del lavoro

Accenture in India seeks an IMU Digital RTM Manager in Delhi/Mumbai to lead end-to-end RTM transformations, driving growth, demand generation and frontline enablement. The role requires FMCG/CPG exposure, consulting background, and strong business acumen for store-level execution and trade strategy.

You will design playbooks, target channels, optimize distribution and lead capability-building programs, while collaborating with senior clients and global teams across sales, marketing and

Competenze

• Experience in designing and transforming end-to-end sales organizations.
• Strong understanding of distribution, retail execution and channel management.
• Familiarity with eCommerce/Quick Commerce and frontline sales enablement.

Mansioni

• Lead end-to-end RTM transformation projects across distribution, in-store execution and trade strategy.
• Develop RTM playbooks, sales frameworks and channel strategies for client markets.
• Build demand-generation plans with KPIs, activation campaigns and outlet targeting.
• Design and implement sales capability programs for frontline teams.
• Collaborate with senior client stakeholders across sales, marketing and leadership.
• Travel extensively to assess markets and engage frontline teams.

Conoscenze

Channel Sales

General Trade

Modern Trade

E-commerce

Trade Marketing

Sales Growth

RTM Transformation

Distribution Systems

Retail Execution

Excel

PowerPoint

Formazione

MBA/PGDM

Strumenti

Power BI

Tableau

Monday.com

Descrizione del lavoro

About The Role

Job Title IMU Digital RTM Manager

Management Level:07 Manager

Location:Delhi/Mumbai

We are looking for a Route-To-Market (RTM) Manager to join our high-impact team that partners with clients to solve critical growth and sales productivity challenges. The ideal candidate comes with a background in consulting (Big 4) or leading FMCG companies and brings expertise in end-to-end sales transformation, including strategy, processes, technology, and frontline execution. This role involves building capabilities for client sales teams, driving demand generation, and optimizing go-to-market models to unlock growth and reduce costs.

Roles & Responsibilities

• Experience in one or more of the following roles/functions:
• Channel Sales / General Trade / Modern Trade (supermarkets, organized retail)
• E-commerce or Quick Commerce (JioMart, Blinkit, Swiggy Instamart, etc.)
• Trade / Customer / Shopper Marketing
• Brand or Product Management in top-tier FMCG / CPG companies
• Proven track record of driving sales growth, demand generation, and/or route-to-market transformation
• Lead end-to-end RTM transformation projects (ranging 524 months), across distribution, in-store execution, outlet activation, and trade strategy
• Evaluate existing sales organization structures, roles, territories, and productivity benchmarks
• Develop RTM playbooks, sales frameworks, and trade channel strategy tailored to clients markets and customer segments
• Build demand-generation plans with the client including sales KPIs, activation campaigns, and outlet targeting
• Design and implement capability-building programs for sales teams (tools, training, metrics)
• Strong commercial acumen with a good understanding of field realities (store-level execution, outlet coverage, merchandising, etc.)
• Extensive travelling to understand markets, assess execution, and engage with frontline teams

Professional & Technical Skills

• Experience in designing or transforming end-to-end sales organizations
• Deep understanding of distribution systems, retail execution, and channel/channel partner management
• Familiarity with eCommerce/Quick Commerce platforms and how to drive digital shelf growth
• Experience working with or alongside trade marketing, category management, or shopper teams
• Knowledge of how sales capability, training programs, and incentive structures impact frontline performance
• Strong proficiency in Excel/PowerPoint; familiarity with analytics and project tracking tools (e.g., Power BI, Tableau, Monday.com, etc.)
• Ability to synthesize insights from market visits and frontline shadowing into strategic recommendations
• Strong stakeholder management with senior clients across sales, marketing, and business leadership

Additional Information:NA

About Our Company | Accenture

Qualification

Experience: Minimum 9 year(s) of experience is required

Educational Qualification: Masters degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred