Field Operations Professional

Syncron; Bengaluru; Hybrid; INR 3,500,000 - 6,000,000; Full time

Job summary

Syncron, Bengaluru-based SaaS leader in service lifecycle management, seeks a Head of Marketing / Senior Field Marketing Manager to drive regional field marketing strategy and demand generation across key regions. The role oversees events, content alignment, and competitive intelligence in a fast-moving, global environment.

You will manage cross-functional programs with Sales, Product Marketing, and PR, shaping regional demand and accelerating deals while optimizing ROI.

Qualifications

• 7–10 years of experience in field marketing or integrated marketing in a global B2B SaaS environment.
• Proven ability to drive pipeline and revenue through field marketing programs.
• Bachelor's degree in marketing, business, or related field.
• Strong leadership, communication, and stakeholder management skills.
• Experience partnering with global sales teams and partner ecosystems.
• Proficiency with marketing and analytics tools such as HubSpot, 6Sense, SFDC, or similar.
• Strategic thinker who translates business goals into actionable plans.
• Excellent project management and organizational skills.
• Demonstrated ability to thrive in a cross-functional, global environment.
• Willingness to travel internationally as required.

Responsibilities

• Develop and lead the regional field marketing strategy to support regional objectives and pipeline.
• Oversee planning and execution of regional events including trade shows, conferences, customer summits, and webinars.
• Collaborate with Product Marketing, Corporate Marketing, Content and PR to align messaging for local markets.
• Leverage market intelligence to refine strategies and identify opportunities.
• Own and optimize the regional marketing budget based on ROI and pipeline impact.
• Define KPIs and provide data-driven insights to improve performance.
• Partner with Sales, Partner Management, Demand Generation, and Revenue Ops to maximize impact.

Skills

Field marketing

Global B2B SaaS

Sales alignment

Education

Bachelor's degree in marketing or business

Tools

HubSpot

6Sense

SFDC

Job description

Head of Marketing / Senior Field Marketing Manager

is a leading SaaS company with over 20 years of experience, specializing in aftermarket solutions. Our Service Lifecycle Management Platform offers domain-fit solutions for:

• Supply Chain optimization,
• Pricing strategy,
• Service Fulfillment (e.g. warranty management, field service management, service parts management, knowledge management).

Our company has a with offices in US, UK, Germany, France, Italy, Japan, Poland, India and group headquarters in Sweden.

We build upon the belief that our greatest strength is our People. Our unique has been appreciated by our Employees.

winning the hearts and minds of world-leading organizations, such as JCB, Kubota, Electrolux, Toyota, Renault and Hitachi.

About the role

As Head of Marketing / Senior Field Marketing Manager you will play a critical leadership role within the Revenue Marketing organization, reporting to the SVP of Marketing with a dotted line into the Country Manager for Japan. You will own the regional strategy and execution of marketing programs that drive pipeline, accelerate deals, and strengthen Syncron s presence across key regions and ecosystems. This role is ideal for a strategic, collaborative, and highly organized marketing leader who thrives in a global, fast moving environment.

What would you do

Regional Field Marketing Strategy

Develop and lead the regional field marketing strategy to support regional business objectives, including demand generation, brand awareness, customer engagement, and sales acceleration. Ensure alignment with regional sales leaders and cross functional marketing teams.

Event Strategy & Execution

Oversee the planning and execution of regional events including trade shows, industry conferences, customer summits, and webinars ensuring a consistent, compelling brand presence and measurable business impact.

Content & Messaging Alignment

Collaborate with Product Marketing, Corporate Marketing, Content and PR to create or adapt content and PR that resonates with local markets. Ensure messaging consistency across all initiatives.

Market & Competitive Intelligence

Stay informed on regional market trends, customer needs, and competitive dynamics. Use insights to refine strategies, identify new opportunities, and support sales and marketing teams with relevant intelligence.

Budget Ownership

Manage and optimize the regional field marketing budget. Prioritize investments based on ROI, pipeline impact, and strategic importance.

Performance Measurement

Hel to define KPIs and measure the effectiveness of field marketing programs. Provide data driven insights and recommendations to continuously improve performance and pipeline contribution.

Cross Functional Collaboration

Partner closely with Sales, Partner Management, Product Marketing, Demand Generation, Corporate Marketing, Content & PR and Revenue Operations to ensure alignment and maximize the impact of regional initiatives.

What we expect

• 7 10 years of experience in field marketing, or integrated marketing roles, ideally in a global B2B SaaS environment.
• Proven success driving pipeline and revenue impact through field marketing programs.
• Bachelor s degree in marketing, business, or a related field.
• Strong leadership, communication, and stakeholder management skills.
• Experience working with global sales teams and partner ecosystems.
• Proficiency with marketing and analytics tools such as HubSpot, 6Sense, SFDC, or similar platforms.
• Strategic thinker with the ability to translate business goals into actionable marketing plans.
• Excellent project management and organizational skills.
• Demonstrated ability to thrive in a cross functional, global environment.
• Flexibility to travel internationally as required.

The icing on the cake

• Proven track record of collaborating within a global organisation across various roles.
• Skilled in developing targeted regional programs that align with account-based marketing (ABM) strategies.
• Ability to create content to support regional marketing strategies
• Experience of working in industries that support the aftermarket

Department Field Operations Bengaluru Remote status Hybrid Employment type Full-time

Respect. Flexibility. Growth.

At Syncron, we re not just shaping the future of service lifecycle management - we re also cultivating a dynamic and innovative community of thinkers, doers and visionaries passionate about making a difference.

The world is changing. Manufacturing companies are shifting from selling products to delivering services. And we are driving this transformation together with our Customers, by helping them reduce costs and manual processes. We are guiding them on their journey towards a fully connected service experience and making their brand stronger.

Our go al: to make the complex simple.

Whistleblowing at Syncron

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.