Field Marketing Executive

Mediversal Healthcare; Patna; On-site; INR 279,000 - 446,000; Full time

Job summary

Mediversal Healthcare in Patna is seeking a full-time Field Marketing Executive to drive brand awareness and patient footfall across Bihar. Based on-site in Patna, you will plan and execute local marketing activities, connect with doctors, hospital administrators, and community partners, and coordinate outreach programs.

You will collect field data, monitor market trends, and provide feedback to the central marketing and operations teams to ensure consistent messaging.

Qualifications

• Experience in field marketing, community outreach, or on-ground brand promotion.
• Strong communication, presentation and interpersonal skills with diverse stakeholders.
• Ability to plan and execute events, coordinating logistics and vendors.
• Basic marketing principles, lead generation and evaluating local campaigns.
• Comfort with data collection, reporting and using spreadsheets or simple CRM.
• Strong organizational and time management skills; able to work independently.
• Knowledge of Bihar local geography and community dynamics.
• Willingness to travel locally within Bihar for field activities.

Responsibilities

• Plan and execute marketing activities across allocated districts in Bihar to boost brand awareness.
• Connect with doctors and hospital administrators; engage with local communities and partners.
• Conduct outreach programs and manage relationships with referring doctors, clinics, and corporate partners.
• Collect and analyze field data; provide feedback on market trends and competitor activity.
• Coordinate with central marketing and hospital operations to ensure consistent messaging.

Skills

Field marketing

Community outreach

Brand promotion

Communication

Event planning

Data collection

CRM basics

Travel readiness

Local knowledge

Job description

Company Description Mediversal Healthcare is a growing healthcare provider operating three facilities in Patna and one in Begusarai. The organization focuses on delivering accessible, world-class healthcare with strong emphasis on patient care, clinical outcomes, and service quality.

Role Description This is a full-time, on-site Field Marketing Executive role based in Patna. Prior hospital field marketing experience is mandatory. The Field Marketing Executive will plan and execute marketing activities across allocated districts in Bihar to enhance brand awareness and drive patient footfall across Mediversal facilities. Day-to-day responsibilities include connecting with doctors and hospital administrators, engaging with local communities and partner organizations and conducting outreach programs. The role involves managing relationships with referring doctors, clinics, and corporate partners, collecting and analyzing field data, and providing feedback on market trends and competitor activities. The Field Marketing Executive will work closely with the central marketing and hospital operations teams to ensure consistent messaging and effective implementation of marketing strategies.

Qualifications

• Experience in field marketing, community outreach, or on-ground brand promotion, preferably in healthcare or service industries.
• Strong skills in communication, presentation, and interpersonal relationship-building with diverse stakeholders.
• Ability to plan and execute events and promotional activities, including coordinating logistics and vendors.
• Basic proficiency in marketing principles, lead generation, and evaluating the effectiveness of local campaigns.
• Comfort with data collection, reporting, and using tools such as spreadsheets or simple CRM/lead management systems.
• Strong organizational and time management skills, with the ability to work independently in the field and meet activity targets.
• Knowledge of the local geography and community dynamics in Bihar and surrounding areas.
• Willingness to travel locally within Bihar and nearby areas as required for field activities.